What’s Up with Rosalind Gardner and Ewen Chia?
I thought perhaps it was April 1st … “April Fools Day” because two of the marketers I respect most in the affiliate marketing arena where engaged in a very public dispute complete with some harmful comments from Rosalind Gardner attacking a respected fellow “Super Affiliate” Ewen Chia in a public forum (Rosalind’s blog). I love Rosalind Gardner, I have read her book “Super Affiliate Handbook” and have recommended it as an affiliate, I still do. But, I have to admit that this one took me buy surprise because Ewen Chia was unfairly blind-sided in an unprofessional way.
We could have a long debate about auto-blogging, track-backs, blog commenting for links and many widely accepted white, gray, and black hat traffic methods. The truth is that the Internet is still the wild frontier and for as many experts that would cry fowl, you can find another with perfectly legitimate reasons for why these methods are acceptable. It is kind of like trying to tell someone “how to use social media” the correct way, no such thing exist. Now I could make some obvious recommendation of things you shouldn’t do, but fundamentally social media is an open forum and still in it’s infancy, so you get my point.
I have included the key information and links to both Rosalind’s and Ewen’s blog for you to decide for yourself the merits of this little dispute. What I wanted to comment on is a trend that I am seeing in many niches online. The arguments are not related to products or programs but rather exist among accepted “gurus” of which Rosalind and Ewen both qualify, suddenly feeling the need to assign right or wrong to the practice of Internet marketing, traffic generation, and SEO among others. The troubling part about this trend is the personal attacks.