I am fairly convinced that the podcast scheduled for Friday October 23, 2009 is among the most important to date due to the subject matter. My guest will be Kevin E. Houchin, Esq and the topic will be the new FTC Rules concerning endorsements and testimonials used in marketing. Here is an excellent post on Kevin’s blog: New Rules: Endorsements & Testimonials in Marketing
The new FTC rules go into affect on December 1, 2009 and they will directly impact the design of your webpages, blog post, and sales pages. It really doesn’t matter if you are product creator and owner or an affiliate marketer, if you use endorsements or testimonials you must understand these changes and know how to market within the guidelines.
Kevin E. Houchin, Esq is my favorite type of person, a multi-talented, renaissance man who follows his passions in the practice of law, author, coach, teacher, marketer, designer, and artist. Kevin is principal of Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment, business development, and branding firm located in Fort Collins, Colorado.
When I first began to research this topic, my friend Joel Comm published a post where he basically introduced his attorney and literally said “Kevin, take it away…” This was followed by the best overview I have seen on the subject. I would encourage you to head over to Joel’s blog and read the comments from his readers, there some useful thoughts there – JoelComm.com.
Here is the funny side note. I found Kevin Houchin on Twitter and when I went to his blog to read his post I thought this looks familiar, I had come full circle and putting it all together realized that Kevin is the attorney featured on his post.
Books by Kevin E. Houchin:
“Fuel the Spark: 5 Guiding Values for Success in Law & Life”
“Fuel the Spark: 5 Guiding Values for Success in Law School & Beyond”
In my research I found a number of excellent post from people who I hold in high esteem as marketers. Here is a series of links to assist you in gaining vital knowledge on this FTC issues.
Joel Comm is a an online marketer with numerous successful projects including The AdSense Code, The Elevate Blueprint, and the Next Internet Millionaire. Joel is the author of the book “Twitter Power” and an all around brilliant guy! New FTC Rules forTestimonials and Endorsements in Marketing
Lynn Terry is a full time affiliate marketer, co-host of the Internet Marketing This Week Podcast, and Founder of the ClickNewz:
Michel Fortin has been a highly respected direct response copywriter and marketing consultant for more than 20 years. He has played a key role in selling over one hundred million dollars in products and services online in various niches: Is This the End of Affiliate Marketing? ***This is a must read post for affiliate marketers!
Tech Crunch asked the right question and got an interesting question: FTC Values Sponsored Conversations at $11,000 Apiece
Here is the official announcement from the FTC: FTC Publishes Final Guides Governing Endorsements, Testimonials
Plan to join us and bring your questions for a lively Q&A session. I am looking forward to sharing Kevin’s extensive knowledge and unique perspective as a lawyer and a marketer. I look forward to hearing you on the podcast. The show is broadcast live at 1:00 PM EST Friday October 23, 2009 and can be accessed by visiting: JamesHolmesRadio.com
Have a blessed day!
(c) Copyright 2008-2009 James A. Holmes. All Rights Reserved.
James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com
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