I am easily inspired… that’s right, easily inspired by great ideas and strategies that will help me grow my business by helping others become successful. Yesterday, I interview one of my dearest online friends and business associates Tatyana Gann aka “Russian Diva” on the topic of Social Media 2.0 – listen to the reply here: Public Relations 2.0 Featuring Tatyana Gann
The interview was filled with great information and several resources to help you utilize public relations regardless of the size of your business or level of experience. I encourage you to listen to the show and take lots of notes, it was a content packed interview.
I would like to share a few thoughts of my own on the topic of how to leverage public relations and social media to drive traffic and build your list.
First, what is public relations?
Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. – wikipedia.org
Public Relations (PR) a promotion intended to create goodwill for a person or institution. – wordnetweb.princeton.edu
Second, what is social media?
Social Media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. - wikipedia.org
Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.  The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. – creativemediafarm.com
Methods to Leverage Social Media
1. Use “Third Party Endorsements” and “Social Proof” to Influence Your Audience
2. Use Traditional Media to Build Preeminence in Your Market
3. Use Public Relations to Drive Content to Your Social Media Networks
4. Use Social Media to Target Your Audience for News Releases
5. Use Social Media to Manage and Support Your Public Relations Campaigns and Manage Your Brand
Ways Which Public Relations Supports Your Brand
1. Provides a Proactive Method to Control Messages About You and Your Business
2. Provides You with a Platform to Establish One Way Communication with Your Online Audience
3. Provides a Funnel for You to Direct New Readers and Established Followers ANYWHERE on the Internet that You Desire
4. Provides a Platform to Manage What Others are Saying About You
5. Provides Your Brand Notoriety and Familiarity in Your Marketplace
In the coming days I will be posting a video presentation that will explain these strategies in much greater detail along with a list of resources that will allow you to effectively execute your own leveraged public relations and social media strategy.
Here are a few resources you may want to review as I will share some tips on these time saving results producing resources in the tools:
1. Hostgator – Website Hosting Discount Coupon Code: askjamesholmes
2. Scribe – SEO Plug in to optimize your content
3. SpyFu – To conduct keyword research in your niche
4. Tatyan Gann’s PR Traffic Secrets 2.0 Video Course
Please be sure to post a comment and let me know how you are using public relations or social media in your business. Be sure to view my free video training on this important topic in the next few days.
I am here to help you succeed in your business and life!
(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.
James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com
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