Website Magazine was partially responsible for inspiring a new movement in the traffic exchange industry after their publication on the topic of “Online Advertising Exchanges” in their February 2011 issue of the magazine. In a story written by Peter Prestipino, Editor In Chief titled “Advertsing Exchanges – The New Digital Ad Marketplace,” Mr. Prestipino explores the upper end advertising exchange model and you do not have to streach too far to see the connection between these platforms and traffic exchanges.
The fact that the premiere US website developers publication could dedicate an entire issue to ad exchanges without mention of traffic exchanges was troubling to more than one exchange owner and this in part inspired the formation of the Traffic Exchange Summit. To read more about the summit please refer to my recent blog post on this topic.
Blog and Audio Interview: What is the Traffic Exchange Summit?
The Traffic Exchange Summit has adopted a mission to educate the broader online advertising and Internet Marketing community about exchanges and the role they play in delivering targeted traffic and measurable conversions for advertisers. The benefits for the marketers who use exchanges to promote their websites and business opportunities also have found them to be extremely cost effective.
It is time to evolve the mission to the next level in terms of outreach and education. I will host the first in a weekly series of live web-conferences deigned to provide instruction on utilizing ad exchanges to build your brand, grow your subscriber list, track and measure your campaigns, and convert impressions into sales.
The sessions will be held weekly as follows:
Dates: Every Wednesday
Time: 8:00 – 9:00 PM EST
The web-cast will combine informal presentations, Power Point presentations, and video followed by a questions and answers session. The basic format for these sessions will be an overview of what ad exchanges are (traffic exchanges, safelist, and text ad exchanges), followed by a presentation focused on specific strategies on how to use exchanges effectively. The objective is offer those who are brand new to exchanges as well as experienced exchange marketers a mastermind on how to maximize conversions and overall effectiveness of exchanges.
Participants will also have an opportunity to benefit from special promotional codes for advertising and special discounted memberships to the exchanges that are supporting this program through the traffic exchange summit. This an educational outreach effort that will evolve over time.
I hope that you make plans to attend these weekly sessions and bring your questions and perspective to the conferences. I would love to hear your thoughts on the Traffic Summit and your experiences with ad exchanges. Please feel free to post your comments so that other readers can benefit from what you have to say.
Go here to learn more about the Traffic Exchange Summit:
Go Here to Get a Free Quarterly Subscription to Website Magazine:
Have a blessed day and please let me know how I can help you grow your business.
P.S. Visit My Traffic Exchange and Grab a Free Account to Learn More!
(c) Copyright 2008-2011 James A. Holmes. All Rights Reserved.
James Holmes, Cubicle Escape Artist, Master of the 7 Second Commute, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com
Note: I am a Affiliate Marketer and it should be assumed that links provided within the content of this blog and individual blog post are affiliate links from which I may be compensated for sales made at the recommended sites. All products and service recommendations are made as a result of my personal experience with the product or service provider.
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