Internet Business Blueprint

Internet Marketing, Viral List Building, Social Media Mastery

Internet Business Blueprint - Internet Marketing, Viral List Building, Social Media Mastery

Promoted Tweets: New Business Model for Twitter

The questions have been asked time and again for more than a year; “Does Twitter have a business model?” or “How will Twitter monetize their business?” It appears that those questions will be answered today in part as Twitter announces “Promoted Tweets” a new service that has been in beta and will allow advertisers ads to appear in relevant search results.

Twitter users post more than 55 million tweets everyday and many of those tweets will be leveraged by companies like Virgin America, Best Buy and Starbucks all of whom are already on board. Promoted tweets provides an interesting new option for Internet marketers who have suffered the sting of a few slaps from Google in the past year.

Many savvy marketers have shifted their advertising dollars for search campaigns to Facebook in recent months and Promoted Tweets offers another option to reach a target audience in any niche.

Twitter to Introduce New Features True or False?

Over the weekend I read an interesting post on Tech Crunch by MG Siegler a regular contributor at Tech Crunch. This post is titled “Twitter to Add Nifty Site Features that May make You Forget Third-Party Clients” and was in response to a tweet by Alex Payne @al3x on Twitter, a Tech Crunch staff member.

I personally have not used Twitter’s own interface (twitter.com) with any regularity in several months. I became a Tweet Deck (a third party application to assist with site management) user because I like the interface and found that it was far more user friendly and allowed me to better manage information, replies, and follows using Tweet Deck’s multi-column desktop application.

I have now integrating what I believe to best the best third-party application available for the Twitter user who manages multiple accounts, marketers on the site, or wants to extend their brand identity through Twitter, which is a very powerful use of the site. It is called “MarketMe Tweet” and it is phenomenal!