Archive for April, 2009

It is rare that you meet a person that has developed a deep understanding of the natural laws of the universe, coupled with the ability to teach others how to harness the powers and change their lives. Needless to say meeting a husband and wife that share an equal knowledge and passion to teach these principles is almost never achieved. David and Kristin Morelli are among that rare and select group of teachers and they are about to launch a very special program.

In this video I provide an overview of the Morelli’s “Quantum Leap Your Success” tele-seminar, which will serve as a foundation for their “40 Days and 40 Nights” program. The program will only be conducted one time and it promises to be an amazing and life changing experience for those engaging in the program.

To learn more visit the site: “Quantum Leap Your Weath

David Morelli has packed 20 years of training and experience in personal transformation into 11 years, is a Quantum Biofeedback Specialist who went from zero to full throttle with his practice in just 2 weeks. He is also a Reiki Master, an ordained minister, a certified NLP practitioner and would have a PHD, if there was one, in the ability to see, read and heal energy. David blends timeless wisdom with humor and lightness so that all who learn from him enjoy the process of awakening to their true nature. He is also the leader of a powerful online spiritual community called My Vibe Tribe. He is the co-founder of the Center for Authentic Attraction, My Vibe Tribe and Everything is Energy radio program and movie.

Kristin Morelli is a self-made multi-millionaire who retired for life at the age of 30, came out of retirement this year to be a leader in the consciousness movement that is sweeping this planet. Her inspiration is to help people walk the path of authenticity, empowerment and spiritual growth. She brings lightness, fun, freedom along with tremendous clarity and wisdom to all areas of the awakening journey. Kristin has not only manifested millions of dollars but has magnetized a life of abundance in all areas. She has the ability to read energy and is the leader of a powerful online spiritual community called My Vibe Tribe. Kristin is the Co-founder of the Center for Authentic Attraction, My Vibe Tribe and “Everything is Energy” radio program and movie.

For more details follow this link:
40 Days and 40 Nights “Quantum Leap Your Wealth”

If you are an Affiliate Marketer that would like to promote this high converting program follow this link:

40 Days and 40 Nights Affiliate Program

(c) Copyright 2008 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Thank you for joining me for day four of our 35 day journey together! Today we are going to answer the question WHY? Why should a prospect decide to join your team? Why should a customer purchase your products or services? Rule #2 addressed the need to provide value 10 times to 100 times greater than any price you charge for your products and services. Rule #3 suggested that you must charge a premium price to create a margin to provide sufficient resources to provide extraordinary service. Rule #4 suggest we step into your prospects or customers shoes and answer the questions they may ask which lead to their decision to work with you, buy from you, or continue looking for alternatives.

34 rules book cover  Yanik Silver’s Maverick Entreprenuer Day 4: Why Should a Customer Purchase Your Products or Services? Maverick Entrepreneur Rule #4:

“Provide a “Reason Why” customers should do business with you and pay you a premium.”

I am a chocoholic and I particularly love “Harry and David” truffles, they are my only true food related vice and I indulge it often. Yesterday my wife returned home from a shopping trip and presented me with a premium box of  “Harry and David Dark Chocolate Truffles’ and earned bonus points! She proceeded to tell me that the clerk  at the store tried to sell her another brand of truffles and when I asked why she said that the clerk explained that the other brand cost less and you get more truffles in each box. More chocolate at a lower price why not?

If you understand the maverick rules that have been explored thus far you know the answer, price and quantity are not the primary consideration for a consumer of premium products or services. The key is the quality of the experience as it relates to the price, it is the value that will motivate your customer to pay a premium price for a premium product or service experience.

Regardless of the product you are marketing, a high end dining experience or a box of chocolate, you must gain an understanding of the motivating factors for your chosen market. This rule applies to services as well and because a service experience is less tangible, you have an opportunity to multiply the value to the customer to a degree that they would pay any price to own the experience.

Action plan for Maverick Entrepreneur Rule #4:

1. If you do not own a copy of Yanik Silver’s “Maverick Business Insider” introduction package click here: Yanik Silver’s Give Away to obtain all of the details and claim your free package including all of the contents pictured in this post: Introduction of The BIG Idea

2. Survey your clients using this website http://www.surveymonkey.com and ask them five to ten questions that allow you to identify the factors that motivate their buying decisions and identify gaps in your marketplace.

3. Based on the results of your survey test your brand, products, and services against your customers stated desires, not your competition. The fact is that the biggest threat to your business may not be your current competitors, more likely it is an unknown player that comes along and figures out how to give your customers what they really want.

4. Once you have clearly defined the value proposition you are going to build your brand upon, develop a story around your brand. It could be where the idea for your service came from, the sourcing of a component in your product, or causes you support through your sales. It does matter what the story is as long as it is compelling.

5. Tailor your messaging to consistently illustrate WHY your customers should buy from you, give them the reasons.

6. After you have watched the video, listened to the audios,  read the book and other material in your package share this information with others in your circle and network of influence. As stated, you want to surround yourself with like minded people and introduce others to the knowledge you gain on your journey.

As you begin to act on the principles contained in this material you will find that the people, resources and opportunities required to manifest your dreams will begin to attract to you. The relationships, clients and partners needed to live a BIG life will emerge and you will be in a position to establish new and larger goals. The Maverick Business Insider philosophy is for anyone with a desire to make more money, have more fun and give more back.

In my next post: We will explore how to get paid before you deliver your products or services.

(c) Copyright 2008 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Thank you for joining me for day three of our 35 day journey! We are going to expand on the previous post exploring rule #2 “Strive to create 10 times to 100 times in value for any price you charge….” In my mortgage banking business I made a conscious decision to focus on the middle to high end market based on my desire to serve a client base that would recognize and be willing to pay for a premium service.

The mortgage banking business is highly competitive and at the lower end of the market it is viewed as a commodity with borrowers searching for the lowest interest rate and fees and mortgage lenders serving those markets too eager to cut their margins to win the transaction. I have always viewed this approach as short sighted and I had no  interest in competing based on lowest price.

Maverick Entrepreneur Rule #3:

“You must charge a premium price so you have a large margin to provide an extraordinary value & experience .”

There are two fundamental problems competing as the low cost leader in your market, first if price is your value proposition you offer no advantage to the marketplace once someone beats your price, in addition, you are not creating equity in your brand and therefore no client loyalty. When you position yourself as the low cost leader you teach your clients that price is the most important consideration, when you compete on a high value with a premium service you raise the expectations of your clients and price no longer becomes the primary consideration.

To tie rule 2 and rule 3 together you must maintain enough margin in your price to be able to deliver the extraordinary experience or high value while rewarding yourself and sustaining your business. If you charge too small a price and try to deliver a premium service you most likely will not be profitable.

As illustrated with the Ritz Carlton and Nordstrom examples in my prior post, I didn’t mind paying a premium for the service I experienced and more importantly I expected it and sought them out.

Action plan for Maverick Entrepreneur Rule #3:

1. If you do not own a copy of Yanik Silver’s “Maverick Business Insider” introduction package click here: Yanik Silver’s Give Away to obtain all of the details and claim your free package including all of the contents pictured in this post: Introduction of The BIG Idea

2. Make a commitment to offering a premium level service experience and decide how you provide extraordinary service and value in your business.

3. Access your brand strategy and make sure that it provides a clear set of values and creates the correct expectation for your prospects and clients.

4. Identify and overcome any resistance you have to charging a premium price, you have to believe you are worth it and your service and value must warrant it.

5. Seek out opportunities to experience premium services from establish leaders in the luxury market and other high value service providers.

6. After you have watched the video, listened to the audios,  read the book and other material in your package share this information with others in your circle and network of influence. As stated, you want to surround yourself with like minded people and introduce others to the knowledge you gain on your journey.

As you begin to act on the principles contained in this material you will find that the people, resources and opportunities required to manifest your dreams will begin to attract to you. The relationships, clients and partners needed to live a BIG life will emerge and you will be in a position to establish new and larger goals. The Maverick Business Insider philosophy is for anyone with a desire to make more money, have more fun and give more back.

In my next post: We will explore why you MUST charge a premium price!

(c) Copyright 2008 James A. Holmes. All Rights Reserved.

*************************

James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

*************************

Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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pixel  Yanik Silver’s Maverick Entreprenuer Day 3: Why You Must Charge a Premium Price