I posted a HUB Page titled “How to Survive the YouTube Slap, Build Your Brand and Create Lasting Results,” which received more that 100 page views within hours of be published. It has been interesting to watch the fallout from YouTube’s decision to more aggressively enforce their “terms of service” policies resulting in the closure of several accounts, including a few big name internet marketers.
I have decided to share the key content from my HUB Page on this blog and I am doing so by breaking the article into three parts to specifically address the your needs based on your level of experience using You Tube.
The YouTube slap was predictable and it may reach wide and deep before the dust settles and we gain a complete understanding of what this means for Internet marketers. YouTube has become a favorite platform for both legitimate Internet marketers and unfortunately online spammers. The spammers and a few gamers may have spoiled the party for many well meaning marketers who consistently provide value to their viewers.
Content aggregators like Google, Yahoo, You Tube and others are focused on the customer’s experience. The priority of these companies is to deliver “relevant” content to their end users based on their chosen search criteria. When a marketer games the system by manufacturing search results that do not serve the end user – watch out.
In this HUB Page I am going to share a number of suggestions designed to help you survive the YouTube slap and thrive through this transition by focusing on value creation and the development of your personal brand. This HUB will address best practices for you regardless if you are new to YouTube, a regular user with one of more accounts, or an aggressive video marketer with several accounts, automated systems, hundreds of videos and thousands of page views.
For New You Tube Users
Congratulations, you don’t need to unlearn any bad habits and you get to start with a clean slate flying well below the radar screen. Follow these simple rules and you will survive and thrive.
1. Build your YouTube brand and presence on one account. Many of the users that had their accounts shut down utilized multiple You Tube accounts.
2. If you just can’t help it and want to utilize a second of third account for personal use or another purpose unrelated to your online marketing activities, be sure that each account is registered using a unique IP address.
3. Regardless of the number of accounts you have do not spam! This includes your title, video description, and tags with “non relevant” keywords. This has become a common practice with aggressive marketers and this practice will get you shut down.
4. Avoid using “add a friend” software programs and mass submission software specifically in YouTube. Do not use these programs to add friends, rate your videos, or add comments.
5. Do not upload duplicate content even if the title and tags have been edited. This is not likely to be a big red flag, but since we are discussing best practices, let’s raise the bar.
6. I am not too familiar with the process of buying You Tube views. I understand that the practice will put you in the cross hairs. Avoid buying views and play it safe.
7. Do not turn your channel into a cheap pitch site for your programs or opportunities. Not only does this practice rarely work, it weakens your posture in the marketplace and leaves you exposed if you change companies or your company encounters problems.
Keep in mind the hyped up sales pitches only attract those looking to get rich quick, which may produce short term results, but provides a weak foundation to build a long term business upon.
8. Remember, the goal is to be a professional and build a sustainable long term businesses that will provide income, leverage, and time freedom long term. Always seek to provide value and your rewards will follow.
Additional Resources to Leverage Video and Grow Your Business:
Why do top marketers use video? *It’s faster than slaving over your keyboard writing sales copy and much less agonizing… *It gives you quick search engine rankings for massive FREE traffic (results in minutes)
The 30 Day Challenge is a professional coaching program for home based business professionals
(c) Copyright 2008-2009 James A. Holmes. All Rights Reserved.
James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com
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