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	<title>Comments on: Yanik Silver’s Maverick Entreprenuer Day 4: Why Should a Customer Purchase Your Products or Services?</title>
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		<title>By: Gregory McGuire</title>
		<link>http://askjamesholmes.com/yanik-silver%e2%80%99s-maverick-entreprenuer-day-4-why-should-a-customer-purchase-your-products-or-services/comment-page-1/#comment-30</link>
		<dc:creator>Gregory McGuire</dc:creator>
		<pubDate>Sun, 12 Apr 2009 04:56:28 +0000</pubDate>
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		<description>Hi James.  This post reminds me of the first coaching session I had with a super successful network marketer.  The first question he asked was, &quot;Why should anyone do business with you?&quot;  I was flummoxed. 

I hemmed and hawed, stammered and stuttered, but the truth was that I didn&#039;t know.  At that time, I possessed no value that I was aware of.  That question hit me square in the face.  I vowed never to be in that position again.

So I studied hard, learned the ropes of the business, and now I have no trouble answering that question.  It was an eye-opener.

Like you say, you&#039;ve got to give customers a &quot;why&quot; to do business with you.  Your products and opportunity at that point are irrelevant.  It all comes down to you.

Great post, James.  Thanks for all you do.</description>
		<content:encoded><![CDATA[<p>Hi James.  This post reminds me of the first coaching session I had with a super successful network marketer.  The first question he asked was, &#8220;Why should anyone do business with you?&#8221;  I was flummoxed. </p>
<p>I hemmed and hawed, stammered and stuttered, but the truth was that I didn&#8217;t know.  At that time, I possessed no value that I was aware of.  That question hit me square in the face.  I vowed never to be in that position again.</p>
<p>So I studied hard, learned the ropes of the business, and now I have no trouble answering that question.  It was an eye-opener.</p>
<p>Like you say, you&#8217;ve got to give customers a &#8220;why&#8221; to do business with you.  Your products and opportunity at that point are irrelevant.  It all comes down to you.</p>
<p>Great post, James.  Thanks for all you do.</p>
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