Effective List Building Part 1
List building is a crucial piece of the success puzzle when it comes to creating a successful Internet marketing business. The bottom line is clear, you need a list regardless of which business model you choose; information product marketing, affiliate marketing, direct sales or any other the other handful of variant models you have to choose from. The bottom line is to be successful you must place your message in front of your market with consistently.
There are a variety of channels that you can use to deliver your message, but few are more effective than a responsive double opt in subscriber list of buyers who already know you, like you and most importantly have grown to trust you. Once you have a subscriber list in place, you should plan to earn one dollar for every name on your list each month. Then if your desire is to make more money simply grow a bigger list.
I will be focusing a lot on list building in 2010, both in my personal business and in the training I share on my blog. To get things started, I wanted to provide you with a simple checklist providing actionable ideas that you can implement today to begin building your list.
10 Ways to Build Your Subscriber List
#1. Remember that content is king: Provide relevant, unique content and actionable content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
#2. Add a subscription opt-in form on every page of your website: Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
#5. Give value first in exchange for an opt in. This lets potential subscribers review your newsletter or e-course before they sign up to determine if they like the content you provide and the manner in which you deliver it.
#6. Create an Archive that you subscribers can access easily. A digital archive of past newsletters, podcast, etc will allow you to present past content and add value to your new subscribers. The credibility that comes from have a large body of original content that has been delivered over time is hard to beat.
#7. Collaborate with other newsletter publishers and bloggers. One simple way to create equal value between yourself and another newsletter publisher is to exchange content by guest posting to one another’s list. Be careful that you do not siphon off parts of your list to a direct competitor and the list exchange that you complete should provide like value in a separate portion of your niche – this will allow you to add the greatest value to the reader and not jeopardize your list.
The issue of list siphoning is far less a concern when guest posting and welcoming guest host on your blog. Just be sure that the content being written is congruent with the content your readers have become accustom to receiving.
#8. Reward your loyal subscribers. Reward your readers consistently with resources and high value digital products to show your appreciation and further set yourself apart among other leaders on the Internet. It is a benefit to become predictable by allowing your readers to anticipate the timing of the next perk as a continued member of your list – they won’t want to miss out.
#9. Don’t be afraid to ask your subscribers to tell their friends. Viral list building is powerful! If your subscribers are getting value from the content you provide and the rewards you give, why wouldn’t they want to share what you have to offer with others.
#10. Allow others republish your newsletter content with two condition. Allowing others to republish your content as long as the content is not modified in any way and as long as your attribute box of your design is included with the article linking back to you.
If you take action on these ten ideas you will be on your way to growing a responsive opt in subscriber list and can expect to receive value back in multiples as a result of your consistent efforts.
For more list building tips grab a copy of my e-book:
I welcome your feedback and additional comments.
I am here to help you succeed!