Viral marketing is my preferred method of marketing my business for several reasons; it is cost effective (often free), converts with consistency, and grows exponentially over time creating amazing leverage. When done correctly viral marketing can transform your results and add income streams with relative ease.
One key to marketing virally is being respectful to your audience(s) taking care not to abuse this method by spamming or other disrespectful tactics. You want to propel your message across the Internet with the help of your readers by adding content valuable enough to inspire others to share it.
Truly effective viral marketing is leveraged by your audience and doe not depend solely on your personal efforts to spread your message. To be truly effective, viral marketing must include value and inspiration, which results in your content being freely shared in a variety of ways over a long period of time. You must engage others by providing extreme value and solving a problem or helping the reader accomplish their objectives. This will cause your marketing to grow through reviews, social media sharing, social bookmarking, backlinking and more.
Remember that Content is the Key to Successful Marketing
There are a number of reasons to include a viral element to your marketing plans, here are three of my favorite motivations.
#1. Adding Value to Your Marketing: You have read or heard me say previously that entrepreneurs are compensated based on two outcomes… the problems they solve and the value they provide. Although not exclusive to viral marketing, delivering value to your market can be done in a powerful way this method. Adding value can be done a number of ways, you can offer expert advice for free, provide a bonus on the sale of a product or service, reward those who share your content with an item of value among others.
#2. Creating Buzz for Your Business: When it comes to spreading your message creating buzz is both fun and effective as word of mouth marketing. It is our nature as people to share what we like with others and when we do this we often create ‘a buzz’ for the product or service we are sharing. No doubt you have heard the stories of small previously unknown companies which exploded there sales when Oprah Winfrey mentioned them on her show… that is a ‘mega buzz’ and it works!
Perhpas the best part of creating buzz is that it has become relatively easy using social media. The objective is to get people talking aka buzzing about you and your business in a positive way so that others are encouraged to opt-in, buy from you and carry on the conversation by sharing with others.
#3. Social Sharing: Facebook, Twitter, Pinterest, LinkedIn and YouTube depend on viral sharing to grow their membership community. In fact, their entire business model depends on their members adding and sharing content using their personal profiles. The majority of social sharing sites are free to join and you can easily find others that are interested in your specific niche and subject of expertise.
As you can see, viral marketing is a powerful way for you to market free in a meaningful way while building your market preeminence and brand. To make this actionable for you, I have crafted five ‘how to’ articles to help you successfully execute on this strategy.
The following titles will give you an idea of what to expect over the next few days. (To read the complete article click on the title link above)