Internet Business Blueprint

Internet Marketing, Viral List Building, Social Media Mastery

Internet Business Blueprint - Internet Marketing, Viral List Building, Social Media Mastery

Effective List Building Part 5: Create a Free E-Book and Give It Away

One of the primary purposes of your blog should be to collect subscriber names and email addresses to add to your list. The best way to achieve this is to consistently post great content to your blog to generate traffic and then offer a item of high value free in exchange for the subscribers opt in to your list. I like using either a free e-book, a seven part email course (delivered over 21 days), or a free video based product.

Let’s examine the options of offering an e-book in greater detail and take a look at a couple to tools to help you get up and running quickly. I am also going to show you a short cut used by many of top marketers on the Internet!

Effective List Building Part 2: A Numbers Game But Quality Matters More Than The Size Of Your List

List building is largely a numbers game but many marketers forget that quality matters when it comes to earning revenue with your list. If you want to monetize your subscriber list you must first provide real value for your members for free and then within your funnel convert those subscribers to buyers.

The basic formula that I teach to achieve our objective is simply offering visitors to your websites and blogsites a high value item free as a reward for opting in, I refer to this as an ethical bribe. Keep in mind that this is a reflection on your brand and for your future customers it is their first sample of the quality and value you provide. As a result you want to give away some of your BEST information. If you give your new subscribers cheap or low value products and information, they have no reason to pay for what they will perceive to be more of the same.

When you provide high value information as a free gift and continue to provide quality content through your auto-responder messages, you begin to build trust by establishing your expertise and you create a desire in your subscriber to obtain more of your content and a willingness to pay for the value they receive.