Spam filtering has made it increasingly difficult to ensure email deliver-ability to your opt in subscribers, which is critical to your success in monetizing your list and delivering value to your subscribers consistently. An incorrect spam filter classification can reduce your click through response rates by as much as 20-30% of your total number of messages sent.
Here are are 12 specific actions you can take to ensure your email gets delivered.
#1. Always be CAN-SPAM Compliant
This is RULE NUMBER ONE! The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
#2. Get Your Subscribers Permission
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
#3. Get Your Subscriber’s Best Email Address
Always ask you new subscribers to opt into your list using their “real or best” email address. Many online marketers and information seekers use a throw away or catch list as a means of sorting through opt in email. Typically this is set up using a free email service such as G-mail, Yahoo, Hotmail, etc. This means that the address you are mailing to can be easily thrown away or at their capacity, which will result in bouncing email addresses that hurts your delivery statistics. (more)