A big movement underway to re-brand network marketing to bring the profession into the mainstream and change misconceptions of the people and companies in our profession; this movement must include a set of best practices that includes the manner in which we recruit prospects into our opportunity. I network with a large number of MLM distributors often becoming engaged in conversations related to their businesses and that of their down lines concerning “warm market” vs. “cold market” prospecting; I have had several spirited conversations with experienced marketers and new marketers alike leading me to conclude that this debate is just plain silly.
Social media is emerging as an essential component of your business funnel for the purpose of growing your network and building quality links back to your blogs and web pages. There are many who are just starting to become familiar of social media and this post will serve as a primer to help get you started if you are new and to share a few best practices if you are a seasoned participant online.
There are thousands of social media websites online that generally fall into two basic categories and it is important that you understand what they are and how to use them to build your business. I will define what these are with a few examples of each one and then share a few tactics to teach you how to make the most of your investment of time working online.