What is the return on investment from Social Media? This is a question that has been debated consistently over the past few months by a variety of thought leaders across the web. Erik Qualman, Gary Vaynerchuk , Guy Kawasaki, Seth Godin have written books that address the topic of Social Media ROI
The value of social media for business has been debated by early adopters and those slow to commitment to Facebook, Twitter, You Tube, Stumble Upon and other social platforms as an import part of their overall marketing and client relations strategy. The debate rages on, but what is undeniable is the impact that social media has had on small businesses and multi-national corporations alike.
I want to share a short video today that makes a powerful statement. The ROI on social media has been huge for many companies and transformational for others. New industries have emerged and old business models have been given new life as the world has become a much smaller place. I encourage you to invest a few minutes watching this powerful video and reading the associated blog post from across the social web.
Regardless if you chose to engage with your market with social media or chose to ignore it, I would encourage you to actually decide, make a conscious decision either way. Social media is not a fad, it is not trivial, and it is not going away – it is actually just in its infancy. If you invest the time required to craft a thoughtful social media strategy your results will be transformational for you and your brand.