Internet Business Blueprint

Internet Marketing, Viral List Building, Social Media Mastery

Internet Business Blueprint - Internet Marketing, Viral List Building, Social Media Mastery

FTC Rules Wrap Up on the Internet Business Blueprint Podcast

If you missed the Webinar conducted by Joel Comm and Kevin Houchin, Esq on November 9th or if you stepped away from the session with lingering questions, you have an opportunity today to get your questions answered on the Internet Business Blueprint Podcast today.

The new FTC rules go into affect on December 1, 2009 and they will directly impact the design of your webpages, blog post, and sales pages. It really doesn’t matter if you are product creator and owner or an affiliate marketer, if you use endorsements or testimonials you must understand these changes and know how to market within the guidelines.

Kevin E. Houchin, Esq is my favorite type of person, a multi-talented, renaissance man who follows his passions in the practice of law, author, coach, teacher, marketer, designer, and artist. Kevin is principal of Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment, business development, and branding firm located in Fort Collins, Colorado.

Free Webinar: New FTC Rules for Internet Marketers

I have spent time over the past few weeks studying the new FTC Rules that relate to Internet Marketers. I even managed to interview Mr. Kevin Houchin, Esq. the attorney for Internet Marketer Extraordinaire Joel Comm on my podcast a couple of weeks ago.

Listen to the reply here: Internet Business Blueprint Podcast

These changes will impact everyone who markets online and specifically addresses income claims, testimonials, affiliate endorsement and actions related to these elements of marketing. One important point to note is that both the owners of companies and their affiliate are liable for the content that appears on their websites, blogs, and sales pages.

For example: “Even 100% TRUTHFUL testimonials and endorsements could result in a Federal case against you for DECEPTIVE advertising.”

Joel Comm and Kevin Houchin are hosting a free Webinar on Monday November 9th from 8-9 PM EST and I would strongly urge you to claim a seat to learn what you need to do to remain complaint.

Here is the link to sign up for the Free Webinar: SITE Compliant FTC Webinar

New FTC Rules for Internet Marketers and What You Must Know

I am fairly convinced that the podcast scheduled for Friday October 23, 2009 is among the most important to date due to the subject matter. My guest will be Kevin E. Houchin, Esq and the topic will be the new FTC Rules concerning endorsements and testimonials used in marketing. Here is an excellent post on Kevin’s blog: New Rules: Endorsements & Testimonials in Marketing

The new FTC rules go into affect on December 1, 2009 and they will directly impact the design of your webpages, blog post, and sales pages. It really doesn’t matter if you are product creator and owner or an affiliate marketer, if you use endorsements or testimonials you must understand these changes and know how to market within the guidelines.