Internet marketing is an easy business to get into but creating a consistent income and sustainable business requires planning, patience and a long-term point of view. One of the key ingredients is identifying like-minded people who share your values and are committed to helping you grow your business as you help them grow theirs. When people come together to co-develop a product, enter into a marketing agreement or co-op advertise, tremendous leverage takes place and everyone especially your customers benefit in the long-term.
These types of relationships are often identified as “Joint Ventures” or JVs and I love them having utilized them to make quantum leaps in my business over the years. Effective joint venture partnerships when done properly can be more powerful than list building, paid advertising, social media and many other non-personal types of marketing.
I want to give you a few key points to consider when creating joint ventures in addition to a few mistakes you should avoid to ensure your joint ventures produce the results you are seeking. Follow these guidelines and you too will be empowered to develop lifelong friendships, high trust partnerships, deliver tremendous value to your customers, and advance your business to the next level.