I believe great marketing lessons are present everywhere if you simply open your mind to an awareness of business models, marketing strategies, and branding lessons in day to day experiences. You will be amazed by what you observe and learn by doing so.
I enjoyed a phenomenal event and learned a lot while participating in the Jaguar Alive Driving Experience in Denver over the past weekend. I was thoroughly impressed by how the staff from Jaguar presented this iconic British automotive brand by embracing their history and building a bridge to their amazing new technology and drive-ability of their cars. I came home and made several notes applied to my business and thought I would share a few branding lessons with you here. (To read the complete article click on the title link above)