Internet Business Blueprint

Internet Marketing, Viral List Building, Social Media Mastery

Internet Business Blueprint - Internet Marketing, Viral List Building, Social Media Mastery

The FTC Business Opportunity Rule… Facts Every Networker Must Know

The #1 topic of conversation the past two weeks on my web-conferences and forums has been the FTC, SEC, Zeek Rewards, and how to correctly evaluate business opportunity programs. I have made the comment several times that the Federal Government makes it all very clear in their rules and supporting documentation. In the end their intent is not to harm you as the entrepreneur, but rather to protect consumers and provide guidelines so that business owners remain compliant with the law.

I have previously posted articles concerning the FTC rules concerning website compliance and I certainly will continue to write on this topic in an effort to help you stay clear of the law. One of the keys to building a business that is sustainable is building it legally based on integrity within the rules and recruiting in an honest way.

I am not an attorney, so to share my opinions about the rules or offer my interpretation of the rules would provide little value for you. Therefore, I have decided to provide you with three crucial resources to help you better understand your obligations under the law.

1.) The Business Opportunity Rule Video

2.) The FTC Facts for Consumers PDF Document for immediate download

3.) A Summary of the Key Points (taken directly from the FTC)

Once you have watched the video, read both the PDF and the summary below… you will possess the knowledge to make better informed decisions about what program(s) to join and how to promote them with integrity.

Step 1. Watch the Video

The Business Opportunity Rule Overview and Key Provisions

Step 2. Download the PDF

Click on the link (no opt in required): FTC-FACTS-for-Consumers-PDF

Step 3. Understand the Following Facts

The disclosure document

Under the Rule, sellers have to give you a one-page disclosure document that offers five key pieces of information. Use the information in the disclosure document to fact-check what the seller tells you about the opportunity and what you find out from your own research.

The document has to:

  • identify the seller;
  • tell you about certain lawsuits or other legal actions involving the seller or its key personnel;
  • tell you if the seller has a cancellation or refund policy. If so, what are the terms of that policy?
  • say whether the seller is making an earnings claim. If so, the seller has to give you another document called an earnings claim statement; and
  • give you a list of references.

The Rule says that a seller has to give you the disclosure document at least seven days before you sign a contract or pay them anything. Use that time to check out the information in the disclosure document, including contacting references. Be aware that some questionable bizopp promoters have been known to name “insiders” who give glowing – but bogus – recommendations. Don’t just talk to the few people they suggest. Choose whom to contact. What if what the seller is telling you is different from what’s on the disclosure document or what you hear from another buyer? Step on the brake. An inconsistency could be a tell-tale sign of a bizopp rip-off.

In addition, the disclosure document has to be in the language the seller used to offer you the bizopp. If you discussed the deal in a language other than English, the document has to be in that language. Also, the seller has to make it clear that if you buy a business opportunity from them, your contact information will be given to prospective buyers in the future.

The earnings claim statement

What if the seller makes a claim about how much money a person can earn? Under the Rule, they have to give you a separate document that says in big type across the top: EARNINGS CLAIM STATEMENT REQUIRED BY LAW.

This document has to include:

  • the name of the person making the claim and the date;
  • the specifics of the claim;
  • the start and end date those earnings were achieved;
  • the number and percentage of people who got those results or better;
  • any information about those people that may differ from you – for example, the part of the country where they live; and
  • a statement that you can get written proof of the seller’s earning claims if you ask for it.

Since the Rule gives you the right to see written proof for the seller’s earnings claims, savvy buyers exercise that right and study those materials carefully. Compare that information to what the seller has told you about how much money people make. If the dollar amounts don’t line up, your best bet is to walk away. Like the disclosure document, the earnings claim statement has to be in the same language that the seller used to communicate with you.

Misleading claims

The revised Business Opportunity Rule spells out that certain practices are against the law. For example:

  • It’s illegal for bizopp sellers to say anything that contradicts what’s in their disclosure document and earnings statement.
  • Under the Rule, sellers can’t claim they’re offering you a job when they’re really promoting a business opportunity.
  • The Rule makes it illegal for sellers to misrepresent the nature of the investment – for example, to claim they’ll help you line up locations, outlets, accounts, or customers or that you’ll have an exclusive territory if it’s not true.

The revised Rule puts new protections in place for prospective buyers. But for added protection, take the time to find out what the Rule requires of sellers. Did they give you the disclosure document with the five key pieces of information? If they made earnings claims, did they give you a separate statement with the specifics? If you spot a seller who isn’t complying with the law, it’s a red flag: You could be in the cross hairs of a bizopp scammer.

  • What else can you do to add an extra layer of protection? Before you buy a business opportunity:
  • Study the disclosure document, the earnings claim statement, and the proposed contract.
  • Insist on seeing proof in writing for earnings claims, including statements like “Earn up to $10,000 a month!” Phrases like “up to” aren’t a way out for the seller. It’s an earning claim and it’s your right to demand proof.
  • Interview current owners of the seller’s business opportunity. Ask the tough questions – like if the information in the disclosure document matches their experience with the company.
  • Listen to sales presentations with a critical ear. They are – of course – trying to sell you something.
  • If a seller doesn’t give you the information you know they have to provide, walk away.
  • Consider getting professional advice. Ask a lawyer, accountant, or business advisor to read the paperwork before you sign.
  • Check out the seller with your local consumer protection agency, state Attorney General’s Office, and the Better Business Bureau. Do a few internet searches by entering the company’s name and “complaint” or “scam.” You could get an eyeful. But be wary: No complaints doesn’t necessarily mean the company is legitimate. And scammers have been known to post phony testimonials online.

My Final Thoughts and Advice

In the end… it is your responsibility to understand the rules!

The network marketing, direct sales, and Internet Marketing professions all present a tremendous opportunity for anyone interested in creating a part-time or full-time income. In my experience, the legitimate programs require work and consistent application of daily disciplines to achieve results. There are no shortcuts, so make a commitment to yourself.

When evaluating any business opportunity engage in a disciplined approach to due diligence, make sure you know the program is compliant and set-up to provide you with a fair chance of accomplishing your goals.

Don’t be afraid to ask tough questions and require the person recruiting you to measure up to the standards you would require of any professional.

Please feel free to post a comment below and share your thoughts and questions about the FTC Business Opportunity Rules and the experiences you have had within our profession.

I am here to help you succeed, please let me know how I can make a difference and impact your life!!

James Holmes Internet Marketer sig How to Generate Leads and Make Daily Income with Funded Proposals

James Holmes Newsletter How to Generate Leads and Make Daily Income with Funded Proposals

(c) Copyright 2008-2012 and Beyond James A. Holmes All Rights Reserved

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Contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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How to Generate Leads and Make Daily Income with Funded Proposals

I have had the privilege to meet many of truly remarkable people during my time in the home business profession. My friendships and associations have been broad-ranging including young people with a passion for entrepreneurship, single mothers raising a family, displaced career oriented people, retirees, and insanely successful network marketing professionals.

One common factor among all of those who I have met pursuing their dreams online is that they all need leads, qualified prospects, and conversions to sells and sign-ups.

Early in my career I had a mentor who invested the time and taught me how to create and market using funded proposal systems. It was a God send!

Today, I want to share you part one of a three part training I am providing via webcast on the topic of funded proposal systems. I have titled video one “How to Create 25 Leads and Earn $25 Everyday on Auto Pilot.” Please don’t let the thought of $25 every day be self-limiting, you can add as many zeros as you wish… make it $250 or $2500 per day if your business model and mindset support it.

I believe this training will help you by providing a simple process to creating automated sales funnels that will allow you to generate leads and consistently convert sales or enrollments into your business.

Enjoy the recording: (To View the Video Please Click on the Title Link Above)

List Building Mastery: Give Yourself A Raise Anytime You Want One

If you earn $51,413 a year (the median income in the USA) and obtain a 5% annual raise your increase breaks down to $214.22 per month in additional income. Most people would be thrilled with this outcome and consider this increase meaningful income. Once you have mastered list building, you will be able to give yourself a raise at will in both small and large amounts daily.

Building a responsive email list is just like mining for diamonds and once you have done the work, broken through and secured your jewels you can enjoy the rewards for years to come and greatly enrich your life.

Last Saturday evening, I was spending a little time cleaning up my in box and checking the status of my affiliate promotions. I noted that I was nicely placed in second position for the JV Affiliate Contest at ‘Super Sonic Traffic’ and with a nice cash prize there for the taking… I wrote a simple email that added value for my list by introducing my list to Gary Calvert’s, new exchange along with a nice bonus. (To read the complete post click on the title link above)

Gary Vaynerchuk and Guy Kawasaki on Brand Engagement

I am a HUGE advocate of finding ways to leverage viral marketing and social media to extend your brand and grow your business. By definition, that which is viral is also organic, meaning you shouldn’t overthink the process of growing your brand virally.

The engine that powers your viral messages is the value you provide to those who share your message with others causing it to spread online. But you are the spark that egnites the process and for that you simply need to develop the mindset of giving to others first.

In their latest books, Gary Vaynerchuk (Thank You Economy), Guy Kawasaki (Enchantment), and Russell Simmons (Do You) among other thought leaders have stated… the companies and brands that will thrive now and into the future are those that empower people to fulfill their purpose by engaing with a company or brand. The trend is for customers and communities to engage with companies whoes brand values include putting people first and creating exceptional experiences in the delivery of their products and services.

In this short video we are treated to rare dual interview from two of the most forward thinking entrepreneurs on the scene today. Gary Vaynerchuk and Guy Kawasaki take turns highlighting the core message of their books. (Click on the title link above to read the complete article and watch the video)

Improve Your Email Open Rates with One Small Settings Adjustment

I want to share a quick email marketing tip with you from my Mega Money List vault. Your results will improve dramatically by making a few small adjustments in the way you structure your auto-responder settings and the manner in which you carry out your campaigns. From time to time I will post tips and tools to help you get better results and grow a more responsive list.

Most people use the default ‘from field’ as provided by their Internet service provider or free email sites like Google’s G-mail and Yahoo Mail when they send an email which usually looks something like this: james@gmail.com (this is an example and not my real email address).

Using your ISP address or a free email account raw email address as noted above looks unprofessional and actually hurts your open rates according to AWeber, a leading email marketing services provider.

This email marketing mis-step is easily fixed and I am going to show you how to do that in this blog post. First, if you chose to include your email address in the ‘from sender’ line, be sure to set-up an email address which contains your domain. For example your ‘from sender’ line will look like this: james@yourcompanyname.com this is easier for your readers to recognize, strengthens you brand awareness, and looks more professional.

Another option is not to use your raw email address at all as most email clients allow you to mask your email address with text, such as your name, company name of other statements that would identify you for your subscribers.

Easy Traffic Video Course is BHAG Site #8

I have built a successful business by focusing on two core skill-sets… driving viral traffic and building a responsive subscriber list. Today, I have assembled a video course and series of e-courses designed to help you learn what you need to know in order to drive unstoppable traffic, build a responsive list, and become a successful marketer regardless of your niche.

The Easy Traffic Videos Course and two content rich e-courses are BHAG site #8 in my 30 sites in 30 days November Big Harry Audacious Goal (BHAG), which has been detailed in prior posts on my blog. My previous blog post reviewing my free ‘Traffic Guide for Affiliates’ represents the first of a three part project which includes a video squeeze page and report, a video course and two volume e-course, and a Wordpress blog to teach you about website traffic.

The course is presented in 12 content rich volumes that takes you from foundation to set-up and concludes with a complete traffic plan that will create unstoppable traffic to your websites and blogs. This is the type of course I would have loved to have as a new marketer and provides concepts consistent with courses I have paid hundreds of dollars to obtain. I have priced this course to make cost a non-factor for anyone serious about getting website traffic and making money online.

Here is a volume by volume overview of the Easy Traffic Videos Course:

Volume 01: Overview – Understand the complete course including a variety of free and low cost methods to get targeted website traffic.

Volume 02: Social Media Marketing – Get the most from social media leveraging Twitter to include tactics to make the most of your participation in these sites.

Volume 03: Social Media Marketing (continued) – Facebook continues to grow and define the direction of social interactions online and Linked In has become the social platform for professionals. In this volume you will learn how to use Facebook to develop your brand and propel traffic and how to make the most of Linked In.

Volume o4: Social Marketing Tools Part One – This volume will detail many of the tools that will save you time and let you in on a few hidden benefits long used by many top Internet marketers.

Volume 05: Social Marketing Tools Part Two – In conjunction with part one this volume will teach you about using Squidoo, Blogger, Google Buzz, Wordpress, Hub Pages, Blog Glue (have you ever heard of this site?) and others.

Volume 06: Social Bookmarking – Learn how to use Digg, Reddit, Technorati, You Tube and more. Understanding how to effectively use these sites will pay off big with reliable traffic.

Volume 07: Traffic Exchanges and List Building Sites – These are among the most mis-understood methods of getting website traffic. Most people use them wrong and after you finish this volume you will better understand how to make the most of exchanges and list builders.

Volume 08: The Big Kahuna! Relationship Marketing – Here we cover integration marketing, ad swaps, and networking. This volume is filled with tips and tricks to help you make the most of this resources.

Volume 09: Give it a Go! Here is another mis-understood and under utilized source of traffic that those who understand it benefit every day and amazingly mostly free of charge. Craigslist, Backpage, Adland Pro, Classifieds for Free, the Free Ads Forum and more.

Volume 10: You Cannot Avoid it! Writing Content Works! Bill Gates once famously said “content is king” and he was right. In this volume you will learn how to produce enough content to keep traffic flowing to your websites.

Volume 11: Write it and they will come! Not exactly… it is critical that you track your clicks in order to target your effort in the areas that produce the best results. If you can only watch one of these videos… don’t miss one.

Volume 12: The Traffic Plan – This is where it all comes together to create your personal traffic plan. All of the knowledge in the world is useless without putting action behind what you have learned. Here we ensure that you take immediate action.

When you join this course you also will enter into my traffic inner circle and will receive additional tools and resources including promo codes for advertising at a variety of popular sites. You will also receive updates on new traffic sources as the Internet continues to evolve and valuable new sites emerge. This is a business changing course that will help you solve one of the biggest problems in online marketing… traffic!

Visit My New Site Here: http://www.EasyTrafficVideoCourse.com (click on the title link above to read the complete blog post)

Easy Traffic Guide for Affiates Free Report BHAG Site #7

Easy Traffic Guide for Affiliates Free Report Unlocks Affiliate Income

Have you wondeed how marketers like me and thousands of others earn real money every month selling products and services as an affiliate marketer? Before I discovered the formula I did too and I wanted to create a couple of sites and develop a video course and e-course to help you discover how to make money with affiliate marketing.

I am really excited about the next three sites I will be introducing to you here as they are a grouped in a cluster with emphasis on teaching you how to gain consistent traffic to your websites. The site set-up includes a video squeeze page leading to a quality affiliate traffic free report (and e-course), the second site is a special offer for a 12 part video traffic training course, and finally a Worldpress blog to provide ongoing tools and tips to keep you up to date.

This post will share the first of these sites with you as the Easy Traffic Videos free affiliate traffic report is BHAG site #7 in my 30 sites in 30 days November Big Harry Audacious Goal (BHAG), which has been detailed in prior posts on my blog.

Remember what you have learned from me about creating sales funnels over the past 4 years… sales funnels accomplish many objectives including list building, front end sales, and larger back-end sales. The first step in the Easy Traffic Videos project is launching the video squeeze page and free report offer, which I will detail here for you. Take notes because once you understand how to set-up a proper funnel you can create unlimited sites and cash flow.

Here are the components for phase one of the project which is the video squeeze page:

1.) Domain Name – targeted and keyword rich, especially if it is an aged domain

2.) Site Graphics – these can be custom, private label or re-sell rights

3.) Introduction Video (trailer) – outsource creation or make one free at  Flix Time

4.) High Value Product to Giveaway – Free front-end offer, this can be a PDF, Video, or audio (original, PLR, MRR are fine)

5.) Auto-Responder Sequence (pre-written) – Provide product delivery and ongoing value through your messages

6.) Back-end Product – Deliver a premium front-end free offer, over deliver content through your auto-responder, promote a high value product or service on the back-end

Visit My New Site Here: Free Affiliate Traffic Report

The number one challenge for most online marketers is traffic, which results in too few people to share your offers with and as a result too few sales and very little commission income. My front-end offer helps to solve this problem for you and online marketers in general through my back-end offer which is the ‘Easy Traffic Videos Course’ and an exclusive set of bonuses that you will read about when I review site BHAG site # 8 to follow.

Remember, the key to creating websites that work is giving your subscriber and members extreme value for free and continuing to deliver value for them for as long as they remain on your list. Over time you will develop trust and your subscribers will be open-minded when considering the products and services you share with them in the future. Be patient. a quality list of responsive subscribers is developed over time.

If this project inspires you to create a similar sales funnel with the free offer leading to a back-end sale, I would love to hear about your ideas and how I can assist you. I am here to help you succeed online by creating funnels that provide value for your list so your subscribers succeed… by doing this, your success is guaranteed.

Have a blessed day!

230f7838ce3cae0635c29260bef6affc1 Worldprofit Platinum is BHAG Site #6

Be sure to read the details about my November 30 sites in 30 days BHAG here:

Big Harry Audacious Birthday Month!

(c) Copyright 2008-2011 James A. Holmes. All Rights Reserved.

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James Holmes is a full-time Internet marketer focusing on viral traffic sites, membership sites, affiliate marketing, blogging, pod-casting, and more.  James teaches others how to develop business funnels that create multiple streams of income leveraging automated tools and resources. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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ShoeMoney 12 Week Internet Marketing Course Review

I have followed Jeremy Shoemaker’s ShoeMoney consistently over the past couple of years and it is easy to see why he has won over even the most skeptical Internet marketers… he has been online 13+ years. On a personal level Jeremy has a very compelling story and he is a guy you can relate to as he is a very authentic person.

Jeremy has just released a free 12 week Internet marketing course and offers it with no strings attached. I have been taken the course over the past few weeks and have picked several tips that I already have implemented into my business. I wanted to share this special offer with you and encourage you to sign up for the course and take action on what you learn.

Here is an overview for each weekly course:

Week 01 – The Beginner’s Guide To Internet Marketing
Week 02 – Affiliate Marketing 101: Everything You Need To Know To Start Promoting Products
Week 03 – Market Research: How To Crush Your Competitors And Discover Hot Niches
Week 04 – Introduction to Pay Per Click
Week 05 – Advanced Pay Per Click
Week 06 – SEO Tips, Tricks, and Tactics
Week 07 – Content Creation: How To Create Articles That Attract Users And Increase Sales
Week 08 – Marketing: How To Use Social Media To Spread Your Brand
Week 09 – Make That Cash: 10 Ways To Monetize Your Site And Increase Profitability
Week 10 – Testing & Tracking: How To Optimize Your Site & Make Sense Of The Figures
Week 11 – Building Your Team: How To Network With Others And Find Long Term Partners
Week 12 – Launch Day: How To Kick Start Your Business And Manage Your Projects

Here is the link to sign up for free: ShoeMoney 12 Weeks

Worldprofit Platinum is BHAG Site #6

When I was introduced to Worldprofit for the first time in 2008, I was impressed with their ‘Live Business Center’ which is an online marketplace where all of the prospecting and enrolling of members takes place in real time. When I began looking for a new platform to train marketers, I recalled the live business center model and returned to Worldprofit where I have now been happily leveraging their resources since May 2010.

George Kosch introduced a great new platform a couple of weeks ago which places this same technology into the hands of upgraded members and from which I have launched my personal live business center. My new Worldprofit Platinum Live Business Center is site #6 of my 30 sites in 30 days November Big Harry Audacious Goal (BHAG), which has been detailed in prior posts on my blog.

This technology has been developed by George Kosch and delivered to the members 95% complete and 100% functional from day one. The business or income opportunities being promoted, site graphics and special offers can be fully customized or the defaults can be used. In addition, I have added my social media icons linked to my profiles and hot links to my blogs and other important sites in my funnel.

In the current configuration I am offering a massive package of advertising credits for visitors to use to promote their websites at several popular safelist and ad exchanges. I also am providing immediate access to our brand new ‘Solo Ad Blaster’ with 90,000 emails sent per month.

I am also giving away three valuable information product by download as follows:

1. Google Traffic Tips & Tactics

2. Clickbank IM Reviews

3. Understanding SEO

So what is the take away here for you? It depends on your business funnel and whether or not you could see the value in presenting your business using platform like this to work directly with your prospects and make sales in a live environment. It will certainly set you apart from 99.9999% of the marketers online by using the live business center.

You can visit my site and take advantage of the bonuses presented on the site. If I happen to be in the room we can speak directly or you can simply click on the order button to get a Silver or Platinum package of your own or opt-in for the free associates offer.

Visit my site here: http://www.worldprofitmentor.com (Please click on the Title link above to read the complete article)

Internet Entrepreneurs Forum is BHAG Site #5

Internet Entrepreneurs Forum was conceived as a project in the summer of 2010 and was inspired by Tissa Godavitarne’s ACME People Search Forum which is masterfully utilized. I like about the way Tissa uses his forum to build community through the forum and using as a place where the community provide support for the other members of his program. This is very powerful and incredibly effective. My vision is much the same as Tissa’s and because of this I am content with the steady and progressive growth of the forum based on the needs of the members.

I felt this would be a great site to complete as part of my 30 sites in 30 days November Big Harry Audacious Goal (BHAG), which has been detailed in prior posts on my blog. Internet Entrepreneurs Forum is site #5 of with 25 more to go.
The forum is built on the PhpBB script which is a free script and widely used by forum developers in a variety of niches. The script is very flexible in terms of features and the administration area is easy to learn and manage. I did add one additional script which added a rotating banner ads capability to install banner ads and other images to any section of forum I want including individual post or segmented by group.

I set up the initial sections of the forum under two main categories, community and forum (main) with several sub-categories. This is just the start and the categories and sub-categories will expand organically as the forum community grows.

Here are the categories and sub-categories as the site is being launched today: (Please click on the Title Link above to read the full article)