I want to share a quick email marketing tip with you from my Mega Money List vault. Your results will improve dramatically by making a few small adjustments in the way you structure your auto-responder settings and the manner in which you carry out your campaigns. From time to time I will post tips and tools to help you get better results and grow a more responsive list.
Most people use the default ‘from field’ as provided by their Internet service provider or free email sites like Google’s G-mail and Yahoo Mail when they send an email which usually looks something like this: firstname.lastname@example.org (this is an example and not my real email address).
Using your ISP address or a free email account raw email address as noted above looks unprofessional and actually hurts your open rates according to AWeber, a leading email marketing services provider.
This email marketing mis-step is easily fixed and I am going to show you how to do that in this blog post. First, if you chose to include your email address in the ‘from sender’ line, be sure to set-up an email address which contains your domain. For example your ‘from sender’ line will look like this: email@example.com this is easier for your readers to recognize, strengthens you brand awareness, and looks more professional.
Another option is not to use your raw email address at all as most email clients allow you to mask your email address with text, such as your name, company name of other statements that would identify you for your subscribers.