In today’s call we continued our training on developing an automated sales funnel by focusing on marketing pillars. Last week I shared the process of drawing out the basic sales funnel and provided a visual representation of your business. In this session we explored the concept of identifying five marketing pillars that will be used to drive traffic to your funnel in order to identify prospects for your business.
There is nothing magical about five pillars as there are literally dozens of potential pillars or channels you can use to drive traffic and qualify leads. As with any topic that you learn, it is best to take the information in and follow a step by step process that works. Once you master the first five pillars you select, you can ad another and repeat that process.
I hope you enjoy this recorded session and I invite you to join the live call every Saturday at 11:00 AM EST.