I am very passionate about the topic of list building. One of the primary daily activities is working on building, cultivating, converting, and nurturing my double op-in subscriber lists and there management in the autoresponder accounts that I utilize. This is a fundamental tenant of most successful Internet marketers and is the most essential single component of my business funnel.
James Holmes, Internet Marketer, Blogger, Podcaster, Worldprofit Mentor, and owner of S.W.A.T. Traffic Exchange is interviewed for Affiliate Funnel.
I recently had the opportunity to sit down for an extensive interview with William Brant, the author of “13 Deadly List Building Tragedies” and “13 Deadly TE Tragedies” – both are excellent viral e-books that I definitely recommend (Tip: William offer a free membership and download by following links).
In addition to creating his own products, William also provides training for affiliate marketers at Affiliate Funnel. I am used to interviewing others for my podcast but this time the tables where turned as I was the one being interviewed. I really enjoyed Williams questions and I wanted to share the interview here.
I invite you to join me Wednesday June 30th, I will begin a new series of podcast on the “Internet Business Blueprint” on Blog Talk Radio. This series is titled “Effective List Building” and it will be presented in 10 episodes.
List building is a crucial piece of the success puzzle when it comes to creating a successful Internet marketing business. The bottom line is clear, you need a list regardless of which business model you choose; information product marketing, affiliate marketing, direct sales or any other the other handful of variant models you have to choose from. The bottom line is to be successful you must place your message in front of your market with consistently.
There are a variety of channels that you can use to deliver your message, but few are more effective than a responsive double opt in subscriber list of buyers who already know you, like you and most importantly have grown to trust you. Once you have a subscriber list in place, you should plan to earn one dollar for every name on your list each month. Then if your desire is to make more money simply grow a bigger list.
As an entrepreneur you are rewarded for two specific outcomes:
1. The Value You Provide
2. The Problems You solve
When it comes to list building the rewards you earn are loyal responsive subscribers who choose to remain on your list and sales of your info products, affiliate programs, business opportunities, and other resources you recommend. My goal in this post is to help you maximize your list building activities by providing your subscribers with extreme value first, allowing you to create loyalty and solidify your relationship with your list.
Here is my strategy for adding value as a component of effective list building!
Give Your Subscribers What They Want and Need
Be consistent and targeted with the information you send to your list. Keep in mind that you attracted your subscribers based on a invitation or item of value likely focused on a specific niche. For example, if a subscriber opted into your list for an internet marketing product, they likely will not expect you to email them information about cooking or how to restore a vintage automobile. If you work in a variety of niches, you should build separate list for each niche and only mail across all of your list when the information is relevant to the entire list.
If you email your list with targeted information that provides added value for their lives and helps them grow their businesses, you will develop loyalty and maximize your rightful opportunity to monetize your list. People like to buy from those they know, like and trust – you can develop these three qualities by seeking to add value first and monetize second.
List building is largely a numbers game but many marketers forget that quality matters when it comes to earning revenue with your list. If you want to monetize your subscriber list you must first provide real value for your members for free and then within your funnel convert those subscribers to buyers.
The basic formula that I teach to achieve our objective is simply offering visitors to your websites and blogsites a high value item free as a reward for opting in, I refer to this as an ethical bribe. Keep in mind that this is a reflection on your brand and for your future customers it is their first sample of the quality and value you provide. As a result you want to give away some of your BEST information. If you give your new subscribers cheap or low value products and information, they have no reason to pay for what they will perceive to be more of the same.
When you provide high value information as a free gift and continue to provide quality content through your auto-responder messages, you begin to build trust by establishing your expertise and you create a desire in your subscriber to obtain more of your content and a willingness to pay for the value they receive.