I am a HUGE advocate of finding ways to leverage viral marketing and social media to extend your brand and grow your business. By definition, that which is viral is also organic, meaning you shouldn’t overthink the process of growing your brand virally.
The engine that powers your viral messages is the value you provide to those who share your message with others causing it to spread online. But you are the spark that egnites the process and for that you simply need to develop the mindset of giving to others first.
In their latest books, Gary Vaynerchuk (Thank You Economy), Guy Kawasaki (Enchantment), and Russell Simmons (Do You) among other thought leaders have stated… the companies and brands that will thrive now and into the future are those that empower people to fulfill their purpose by engaing with a company or brand. The trend is for customers and communities to engage with companies whoes brand values include putting people first and creating exceptional experiences in the delivery of their products and services.
In this short video we are treated to rare dual interview from two of the most forward thinking entrepreneurs on the scene today. Gary Vaynerchuk and Guy Kawasaki take turns highlighting the core message of their books. (Click on the title link above to read the complete article and watch the video)