I am fairly convinced that the podcast scheduled for Friday October 23, 2009 is among the most important to date due to the subject matter. My guest will be Kevin E. Houchin, Esq and the topic will be the new FTC Rules concerning endorsements and testimonials used in marketing. Here is an excellent post on Kevin’s blog: New Rules: Endorsements & Testimonials in Marketing
The new FTC rules go into affect on December 1, 2009 and they will directly impact the design of your webpages, blog post, and sales pages. It really doesn’t matter if you are product creator and owner or an affiliate marketer, if you use endorsements or testimonials you must understand these changes and know how to market within the guidelines.