Thank you for joining me for day four of our 35 day journey together! Today we are going to answer the question WHY? Why should a prospect decide to join your team? Why should a customer purchase your products or services? Rule #2 addressed the need to provide value 10 times to 100 times greater than any price you charge for your products and services. Rule #3 suggested that you must charge a premium price to create a margin to provide sufficient resources to provide extraordinary service. Rule #4 suggest we step into your prospects or customers shoes and answer the questions they may ask which lead to their decision to work with you, buy from you, or continue looking for alternatives.
Maverick Entrepreneur Rule #4: “Provide a “Reason Why” customers should do business with you and pay you a premium.”