Website Magazine was partially responsible for inspiring a new movement in the traffic exchange industry after their publication on the topic of “Online Advertising Exchanges” in their February 2011 issue of the magazine. In a story written by Peter Prestipino titled “Advertsing Exchanges – The New Digital Ad Marketplace,” Mr. Prestipino explores the upper end advertising exchange model and you do not have to streach too far to see the connection between these platforms and traffic exchanges.
The fact that the premiere US website developers publication could dedicate an entire issue to ad exchanges without mention of traffic exchanges was troubling to more than one exchange owner and this in part inspired the formation of the Traffic Exchange Summit. To read more about the summit please refer to my recent blog post on this topic.
Blog and Audio Interview: What is the Traffic Exchange Summit?
The Traffic Exchange Summit has adopted a mission to educate the broader online advertising and Internet Marketing community about exchanges and the role they play in delivering targeted traffic and measurable conversions for advertisers. The benefits for the marketers who use exchanges to promote their websites and business opportunities also have found them to be extremely cost effective.
It is time to evolve the mission to the next level in terms of outreach and education. I will host the first in a weekly series of live web-conferences deigned to provide instruction on utilizing ad exchanges to build your brand, grow your subscriber list, track and measure your campaigns, and convert impressions into sales.