Assuming you read my first post on the topic of Facebook fan pages, you likely have a good idea of why you should establish a fan page for your business. Now that you have decided to take action, we need to explore the “why” behind your fan page by answering a simple question – What do you want to accomplish with your Facebook page?
Yet the answer is more complex than the question. Ultimately you likely want to use your Facebook page to make more money and grow your business. But there are many ways to accomplish that and many directions to take. Perhaps a better question is, “How do you want to use your Facebook page to grow your business?” Do you want to build your brand, grow a list, or network with others in your niche, etc.
Don’t worry, you’re not expected to know the answer right now. However, before you begin creating your fan page it’s important to have a clear direction and measurable objectives.
As mentioned in part one there are several outcome to be accomplished using a Facebook fan page. Here is a summary for recap:
Announcements and promotions
Content and added value
Building a community/strengthening relationship
Impact on search engine optimization
Do you need documented evidence that Facebook fan pages work? According to a survey by Syncapse.com 4,000 people who “Liked” the top 20 brands with Facebook pages spend an average of $71.84 more each year on that brand’s products or services. There is a loyalty factor and awareness factor that come into play here and the proof is very compelling.