As an entrepreneur you are rewarded for two specific outcomes:
1. The Value You Provide
2. The Problems You solve
When it comes to list building the rewards you earn are loyal responsive subscribers who choose to remain on your list and sales of your info products, affiliate programs, business opportunities, and other resources you recommend. My goal in this post is to help you maximize your list building activities by providing your subscribers with extreme value first, allowing you to create loyalty and solidify your relationship with your list.
Here is my strategy for adding value as a component of effective list building!
Give Your Subscribers What They Want and Need
Be consistent and targeted with the information you send to your list. Keep in mind that you attracted your subscribers based on a invitation or item of value likely focused on a specific niche. For example, if a subscriber opted into your list for an internet marketing product, they likely will not expect you to email them information about cooking or how to restore a vintage automobile. If you work in a variety of niches, you should build separate list for each niche and only mail across all of your list when the information is relevant to the entire list.
If you email your list with targeted information that provides added value for their lives and helps them grow their businesses, you will develop loyalty and maximize your rightful opportunity to monetize your list. People like to buy from those they know, like and trust – you can develop these three qualities by seeking to add value first and monetize second.