I speak to a variety of people every day who are for the first time making what I call the transition from what I call “from E to E,” which means moving from “employee to entrepreneur. ” This transition is largely mental and emotional, which is the reason why two people can be presented with the same opportunity and tools yet experience very different results. I have been able to help a number of people recognize a few simple principles and offer strategies to help them overcome limiting beliefs, mis-conceptions, and successfully make the transition into entrepreneurship.
There are three simple yet powerful questions that every prospect for your business should answer. By investing the time required to arrive at the answer to these simple questions you will empower your prospecting and recruit the right candidates to your team.
One of the biggest mistakes I see the majority of marketers make is branding their company or opportunity not themselves. The greatest single asset you have in business is your personal brand and the surprising truth is that everyone possesses a brand regardless of whether they purposely set out to create a brand or not. By being proactive and consciously setting out to position yourself in the marketplace with messages that consistently demonstrate your values will set you apart from 98% of marketers.