It was a typical Sunday morning, I like to settle in with a hot cup of coffee and the Sunday newspapers and a passive monitoring of Twitter from my hand held device; suddenly everything changed in a moment of opportunity which is great for you and me. Social media guru and owner of The Wine Library Gary Vaynerchuk was stuck in an airport, no lap top with six hours to kill.

Gary sent out this simple tweet; “laptop broke (no audio can’t tape a vid) no flip left it in NJ, so cant tape, so no taping :( I guess I can do some interviews, any1 want me?”

I saw the power in that moment and sent Gary an immediate reply asking if he would be up for an impromptu interview and Q&A session on my podcast channel. Gary said; “let’s do it!” Thirty minutes later we were on the air with dozens of people tweeting about the call and joining the conversation with great questions for Gary, who provided tremendous value for everyone listening. There is a lesson here for anyone interested in leveraging social media to deliver a message or to reach a large group of people in a short period of time.

As you invest time in social media look for opportunities to engage at a deeper level and take action when an opportunity reveals itself.  Among the many golden nuggets shared on the podcast two come to mind and I want to share these principles with you.

1. Patience is a lost art and needed in social media: Get engaged and be consistent, the result will follow given enough time and activity.

2. Social Media = Business in 2009

Who is GaryVaynerchuck?

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”

Here is a video sampling of Gary Vee

To hear the entire podcast visit: http://www.BlogTalkRadio.com/AskJamesHolmes

(c) Copyright 2008 James A. Holmes. All Rights Reserved.
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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline strategies to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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