There are so many misconceptions and conflicting opinions about SEO. I do not claim to be an authority on the subject in anyway. A better way to define my interest is as a student – someone wanting to learn what works and put it to use. I have a number of resources I have been collecting for a special project (more on that later), but I wanted to share this excellent crash course put together by Kenneth Koh and his “ez Article Link” team.
ezArticleLink is a powerful link building tool, but it is not magic. In order to get your web page rank top in the search engines, you must practice Search Engine Optimization both on your web page and in your link building effort. Else you will be wondering why you are not seeing any result.
The objective of this SEO Crash Course is to give you a quick lesson on Search Engine Optimization. Whether you’re an SEO expert or newbie, I suggest that you empty your cup and read this Crash Course. More importantly, practice it! I’ve encountered marketers who say, “ya, I know all these stuffs.” But when they ask me why their sites are not performing, I realize that they are not practicing any of these.
Remember, there is a difference between knowing and practicing….. the difference is total failure or immense success!
What is SEO?
SEO stands for Search Engine Optimization. Practicing SEO means getting your website to rank top in the organic search engine result “for a particular keyword phrase” so as to get endless flow of free traffic to your website.
Imagine if you sell gifts, and you rank #1 in Google’s search result for “buy cheap Christmas presents”. What can that do to your sales?
Different search engines have different search algorithm. In the SEO industry, we are mainly concerned about getting top ranking in Google because Googles owns more than 80% of the search engine market share.
Notice that I quote the phrase “for a particular keyword phrase”? Before you even think about SEO, you must first know what keyword phrase you want to get your web page to ranked for. This is why keyword research is vitally important.
How to get your website rank top for a particular keyword phrase in Google?
Technically, you can get any web page (not just website) into the first page of Google by building lots of backlinks to that web page using THAT particular keyword phrase as the anchor text.
For example, if you want to rank top for the keyword phrase “buy cheap Christmas presents”, you need to have lots of backlinks to your web page using “buy cheap Christmas presents” as the anchor text.
By the way, do you notice that I always use the word “web page” instead of “website”?
Google views every web page as independent content, meaning technically, if you have a website about dog, you can add a web page about stomach pain and get that web page to rank top for stomach pain, even though your website is about dog!
Don’t agree? Just look at Wikipedia.com and Ezinearticles.com. They have articles in all kinds of categories. But almost all of them are ranking well in Google.
Other important factors besides backlinks
Technically, it is possible to bulldoze your way to the first page of Google simply by building enormous amount of SEO backlinks to your web page, disregarding all other SEO factors. But you really need enormous amount of backlinks, probably 100 times more than your closest competitor.
Think of SEO as a scoring system. If you don’t practice all other SEO techniques and simply build SEO backlinks, it will be as if you score 0 for all other fields on the score card and to beat your competitors, your backlink score alone has to be higher than your competitors’ total score.
On the other hand, if you score well on ‘other SEO factors’ at the same time, you don’t have to build that many backlinks. And the ‘other SEO factors’ are definitely easier to accomplish than link building.
The “other SEO factors” are:
#1 – The title tag
In a html source code, a title tag looks something like this:
<title>Title of your web page</title>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the title tag, as near to the starting line as possible.
#2 – Keywords in the description meta tag
In a html source code, a description meta tag looks something like this:
<meta name=”Description” content=”Your Description About The Page.”>
If you want to optimize for “buy cheap Christmas presents”, you must include “buy cheap Christmas presents” in the description meta tag, as near to the starting line as possible.
#3 – Keywords in the url
The best is to have a website named buycheapChristmaspresents.com. But if you have many keywords to optimize, buying a domain name for each of them can be very costly. If so, you should at least name the web page as yourdomain.com/buy-cheap-Christmas-presents.html
#4 – Keywords within the content
If you want to optimize for “buy cheap Christmas presents”, try to include “buy cheap Christmas presents” at least once in the first paragraph, once in the last paragraph and a few within the content.
There is no strict rule on this but minimally, you should include the exact keyword at least once in the entire content.
#5 – Website authority
If you have been reading up on SEO, you must have heard of Authority Site. The idea is if your site is an Authority Site, the search engine will send tons of traffic for all kinds of keyword phrases to you, pretty much like what Wikipedia and Ezinearticles have established now.
Website authority is at domain level. Meaning if your domain is an authority site, all other web pages in this domain will benefit.
2 important factors that affect website authority are:
1) The age of the site
There is nothing you can do with the age of your site. You just have to be patience, and you need to have a long term vision for your website. Don’t build one site, chuck it away after 3 months and start another one.
2) The amount of backlinks to the homepage and internal pages, especially backlinks from other authority sites.
The difference between SEO backlinks (as discussed earlier) and backlinks for site authority (as mentioned here) is that the former is keyword specific, i.e., you have to include the keywords in the anchor text. For backlinks to boost site authority, any dofollow backlink will count. They can be keyword-specific anchor link or simply a URL link. Of course, all the SEO backlinks that you’ve established will help to boost your site authority.
Don’t just rely on ezArticleLink system. Try to build more backlinks, at least to the homepage, using other link building strategies.
Fundamentally, that’s all you need to know about SEO. I’m serious! Armed with these basic knowledge, I already gained hundreds of top positions in Google.
This article has been republished from the ezartilelink JV Partners website. Copyright © 2010 ezArticlelink.com. All Rights Reserved.
Kenneth Koh is also the creator of Leads Leap and a variety of additional SEO and List Building resources.