Internet Business Blueprint

Internet Marketing, Viral List Building, Social Media Mastery

Internet Business Blueprint - Internet Marketing, Viral List Building, Social Media Mastery

Measuring Social Media Return on Investment Your ROI

What is the return on investment from Social Media? This is a question that has been debated consistently over the past few months by a variety of thought leaders across the web. Erik QualmanGary Vaynerchuk , Guy Kawasaki, Seth Godin have written books that address the topic of Social Media ROI

The value of social media for business has been debated by early adopters and those slow to commitment to Facebook, Twitter, You Tube, Stumble Upon and other social platforms as an import part of their overall marketing and client relations strategy. The debate rages on, but what is undeniable is the impact that social media has had on small businesses and multi-national corporations alike.

I want to share a short video today that makes a powerful statement. The ROI on social media has been huge for many companies and transformational for others. New industries have emerged and old business models have been given new life as the world has become a much smaller place. I encourage you to invest a few minutes watching this powerful video and reading the associated blog post from across the social web.

Socialnomics Presents Social Media ROI

[youtube]http://www.youtube.com/watch?v=ypmfs3z8esI[/youtube]

Who is Erik Qualman?

Often called the Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon’s #1 Best Selling List for the US, UK, Canada and Germany.

Here are 15 Fast Facts Related to Return on Investment and Social Media:

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  2. Social Media has overtaken porn as the #1 activity on the Web
  3. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  4. % of companies using LinkedIn as a primary tool to find employees….80%
  5. The fastest growing segment on Facebook is 55-65 year-old females
  6. There are over 200,000,000 Blogs
  7. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  8. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  9. 34% of bloggers post opinions about products & brands
  10. 78% of consumers trust peer recommendations
  11. Only 14% trust advertisements
  12. Only 18% of traditional TV campaigns generate a positive ROI
  13. In the near future we will no longer search for  products and services they will find us via social media
  14. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  15. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

Source: Socialnomics

Here are a few blog post from influential publishers on this topic:

1. Mashable Social Media ROI Cycle

2. Tech CrunchHow Social Media Drives New Business Six Case Studies

3. Gary Vaynerchuk ROI on Social Media

Regardless if you chose to engage with your market with social media or chose to ignore it, I would encourage you to actually decide, make a conscious decision either way. Social media is not a fad, it is not trivial, and it is not going away – it is actually just in its infancy. If you invest the time required to craft a thoughtful social media strategy your results will be transformational for you and your brand.

I would love to read your thoughts and comments on social media. I invite you to post a comment below and share how social media is impacting your business and niche market.

I am here to help you succeed!

230f7838ce3cae0635c29260bef6affc1 Mega Money EMails System Review

New to Social Media? Grab a free download of my guide: Maximum Impact Social Media

(c) Copyright 2008-2011 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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  • http://www.chuckbartok.com Chuck Bartok

    Fantastic Article, James and the video was informative.
    My clients have been very pleased with the ROI of carefully designed Social media Campaigns.
    In fact some manufacturers are enjoying huge benefits and increased profit margins because of the Relative “Low Cost” of effective Social Media Marketing.
    You might want to share the short video I post on the Krave Site–“4 Pillars”

  • http://www.chuckbartok.com Chuck Bartok

    Fantastic Article, James and the video was informative.
    My clients have been very pleased with the ROI of carefully designed Social media Campaigns.
    In fact some manufacturers are enjoying huge benefits and increased profit margins because of the Relative “Low Cost” of effective Social Media Marketing.
    You might want to share the short video I post on the Krave Site–“4 Pillars”

  • http://www.whoisjamesholmes.com JamesHolmes

    Hello Chuck – It is great to see you here and I am honored that you took the time to post your comment. I will take a look at the “4 Pillars” video and comment as well. Have a blessed day and I hope you find your way back.

    Have a blessed day!

    James

  • http://www.littlefishsupport.com/ Barry Hunkin

    Well it’s true that social media are very helpful. We noticed that aside from blogging, there are different ads posted on other widely used sites. Guess, people in business know how to play the market already.

  • http://www.AskJamesHolmes.com/ JamesHolmesOnline

    Hello Chuck –

    Thank you for visiting my blog and taking time to post your comments as well. I am glad to hear you are having success with social media and knowing your level of commitment to your clients, I am sure you are leveraging it in very powerful ways.

    Have a blessed day!

    James

  • http://www.AskJamesHolmes.com/ JamesHolmesOnline

    Hello Barry –

    Thank you for visiting and commenting. I have seen great examples of social media leveraged correctly and some who have gotten it very wrong. Those who know it is about relationships and putting people first will benefit the most over time. I hope you return again and share more thoughts.

    Have a blessed day!

    James