Internet Business Blueprint

Internet Marketing, Viral List Building, Social Media Mastery

Internet Business Blueprint - Internet Marketing, Viral List Building, Social Media Mastery

How to Use Auto Responders: Part 1

If you are an Internet Marketer your must have an auto-responder or responsible for marketing an offline business you should be using one. Auto-responders are the key automating your communications flow with your prospects and clients.

I am posting a series of articles to share key information on how you can use auto-responders to boost your sales. Auto-responders are automated “sales aides” that tirelessly follow up with your prospects and customers so you can form relationships.

You simply create a series of letters and decide how often you want them to be sent. Then, when people sign up for your auto-responder series, each follow-up letter is sent on the precise schedule that you’ve established. Can you see how powerful this is for growing your business?

How can you leverage auto-responders? You can accomplish anything that you can do with e-mail, but do it once and allow the system to personalize and send out your messages on auto-pilot.

Here’s some of the best ways to leverage auto-responders to grow your business:

  • Deliver FREE Reports (You can provide true value)
  • Provide Technical Support Follow-up (Solve problems for people)
  • Deliver Online Sales and Training Courses (Provide wealth building tools)
  • Deliver Frequently Asked Questions (Anticipate stumbling blocks)
  • Process Online Forms (Create efficiency)

There are essentially three types of auto responders available. Each one has its own features, benefits and short comings. Keep in mind that it’s up to you to determine which type of account meets your needs.

Here’s a look at your options:

PC-Based Auto-Responders

This is a software package that you install right on your computer. It parses and processes incoming mail through your existing e-mail client and responds to messages that meet your criteria.

I have personally never used this type of system as e-mail deliverability is crucial and it is a bit of a risk not using a web-based service that keeps up on all of the changes within the ISP community. The three web-based services I recommend have full-time staffs that work on this issue on your behalf.

Advantages

  • You typically pay a one-time fee and you own the software.
  • It’s easy to use but typically provides only the most basic auto-responder services.

Disadvantages

  • It only works when your computer is on and connected to the Internet.
  • It’s only as fast as your Internet connection
  • Your ISP may not allow you to send large quantities of mail.
  • You could get shut down if a subscriber forgets that they asked for your auto-responder series and makes a S~P~A~M complaint

Owner-Managed, Web-Based Auto-Responders

This is software that you install directly on your own web site. While some of the packages are full-featured, many are weak and buggy.

Advantages

  • You typically pay a one-time fee and you own it.
  • Some versions have advanced features.
  • It’s as fast as your server’s Internet connection.

Disadvantages

  • You need advanced technical knowledge to install and maintain the auto-responder.
  • You have to own your own web site and domain name.
  • You may exceed your web host’s daily bandwidth limits if your auto-responder series is popular.
  • You could get shut down if a subscriber forgets that they asked for your auto-responder series and makes a S~P~A~M complaint

Auto-Responder Service Provider (My Recommendation)

This is an auto-responder service that you pay a small monthly fee (typically less that $20) and operate from a web based administration panel that is password protected.

The service provided host list database as well your entire follow email series, newsletter, etc.

Advantages

  • You don’t need any technical knowledge.
  • You don’t need to own your own web site or domain name.
  • You don’t have to worry about e-mail or bandwidth limits.

Most auto-responder operators realize that auto-responder S~P~A~M complaints are usually bogus, so they are more lenient when you get one.

Disadvantages

You have to pay a monthly fee but, in most cases, it’s more than worth it to not have to deal with all the hassles of running your own. I DON NOT really consider this a “disadvantage” as I view this as a small investment in your business with BIG returns!

Deciding what type of auto-responder you want is just the first step. No auto-responder is a good deal if you don’t understand the secrets of using them to help grow your list and build your business. We will cover the secrets behind successfully utilizing auto-responders in my next post.

In the meantime, I would recommend taking a test drive of the current industry standard when it comes to auto-responders.

You can check it out right here: Best Auto-Responder

I am here to help you succeed and wish you a blessed day!

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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