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Promoted Tweets: New Business Model for Twitter

JamesHolmes — Tue, 13 Apr 2010 13:47:02 +0000

The questions have been asked time and again for more than a year; “Does Twitter have a business model?” and “How will Twitter monetize their business?” It appears that those questions will be answered today in part as Twitter announces “Promoted Tweets,” a new service that has been in beta and will allow advertisers ads to appear in relevant search results.

Twitter users post more than 55 million tweets everyday and many of those tweets will be leveraged by companies like Virgin America, Best Buy and Starbucks all of whom are already on board. Promoted Tweets provides an interesting new option for Internet marketers who have suffered the sting of advertsing slaps from Google in the past year.

Many savvy marketers have shifted their advertising dollars for search campaigns to Facebook in recent months and Promoted Tweets offers another option to reach a targeted audience in any niche.

This is great news for small business owners and solo-entrepreneurs who can now attract and gather followers in their niche through participation in the Promoted Tweets program, which then allows them to further leverage their advertising dollars with future tweets to those followers with no additional cost.

CNBC reported yesterday that Twitter may value post and pricing based on how much a “Promoted Tweet” is passed around — its “resonance.”

Here is an overview from CNBC’s Julia Boorstin.

We will learn more today and this may also spell the end to the wide open frontier for independent applications developers who have created more than 70 million applications as Twitter begins to focus on drawing profit from it’s platform.

Read and See More:

CNBC Does Twitter Mean Business? CNBC Reporter, Julia Boorstin

Mashable Twitter’s Ad Platform to Launch Tuesday Contributor, Ben Parr

PC World Twitter’s Promoted Tweets: What You Need To Know Contributor, Ian Paul

Advertising Age Twitter Has a Business Model: ‘Promoted Tweets’ Contributor, Michael Learmonth

I would love to read your thoughts and comments on this dynamic new option for marketing your business. Be sure to leave your comments here and share this post by Tweeting it or bookmarking the post to your favorite service.

I wish for you every blessing on your success journey!

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Twitter to Introduce New Features True or False?

JamesHolmes — Wed, 03 Mar 2010 01:29:11 +0000

Over the weekend I read an interesting post on Tech Crunch by MG Siegler a regular contributor at Tech Crunch. This post is titled “Twitter to Add Nifty Site Features that May make You Forget Third-Party Clients” and was in response to a tweet by Alex Payne @al3x on Twitter, a Tech Crunch staff member.

I personally have not used Twitter’s own interface (twitter.com) with any regularity in several months. I became a Tweet Deck (a third party application to assist with site management) user because I like the interface and found that it was far more user friendly and allowed me to better manage information, replies, and follows using Tweet Deck’s multi-column desktop application.

I have now integrating what I believe to best the best third-party application available for the Twitter user who manages multiple accounts, marketers on the site, or wants to extend their brand identity through Twitter, which is a very powerful use of the site. It is called “MarketMe Tweet” and it is phenomenal!

I have always said that the Twitter platform is the property of it’s creators and we have the privilege of utilizing the site within their terms of service to use it any way that we see fit. Millions of uses for millions of users – free of charge.

In consideration of this fact, I am fine with Twitter making any changes they see fit and if the platform one day no longer meets my needs, I will graciously move on and be grateful for the time I spent leveraging Twitter. It has transformed many aspects of my business.

It will be interesting to see what these new features are and I am certain that the “O Auth Secure” third party application developers will create new applications based on any new features Twitter introduces. I do not see application developers fading away – unless of course Twitter wants them to do so, but again it is their site.

If you would like to see the third-party client I am switching to, you can visit the developers site here and take a brief video tour of the application: MarketMe Tweet Tour

I am here to help you succeed in your business!

P.S. A review of @al3x Twitter stream would indicate that the cat was let out of the bag or perhaps his tweet was mis-interpreted. Oh those 140 characters!

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