I recently posted a couple of articles concerning my investigation and review of Worldprofit and Dr. Jeffrey Lant. I received several comments in reply and a few email messages as well. Most of the comments centered on two facts concerning Worldprofit; the first is that the company has been online since 1994 and secondly, that Worldprofit has been accredited by the Better Business Bureau for 10 years. The later point typically has included the phrase “Is Worldprofit really Accredited by the Better Business Bureau.”

I thought it would be helpful to provide a little more detail about Worldprofit’s status with the Better Business Bureau and provide you with a link to the Edmonton BBB so that you can see Worldprofit’s reliability report and the details concerning their rating.

When evaluating Worldprofit or any business opportunity, it is critical that you do not accept reviews at face value and that you seek out documented facts and fewer opinions. I advise this course of action for one simple reason, when it comes to the success of any Internet business the quality of the program as well as the commitment of the buyer (you) are vitally important. There are times when “the business” fails because of the buyer didn’t take appropriate actions, work hard enough, or give the program enough time to produce results. It may have nothing to do with the company.

If you read reviews that focus more on personalities and less on facts, beware… the reviewer likely has an axe to grind. If the review is written by someone who has never actually participated in the business or has not conducted enough research to present a balanced review, beware … the reviewer likely has an axe to grind.

Here are the key portions of the report taken from the Edmonton BBB website. I trust that this information will be helpful in your evaluation of Worldprofit.

BBB Reliability Report for Worldprofit.Com

** To see the full report on the Edmonton Better Business Bureau website go here.

A BBB Accredited business since 11/10/2000.

Worldprofit’s BBB Rating is A-

Ratings Explanation

BBB issues Reliability Reports on all businesses, whether or not they are BBB accredited. If a business is a BBB Accredited Business, it is stated in this report.

Find out more about this business:

BBB Accreditation
BBB Rating
Business Contact and Profile
Business Management
Customer Complaint History
BBB Program Participation
Government Actions
Advertising Review
Industry Tips

BBB Copyright and Reporting Policy

BBB Accreditation

This business (Worldprofit) has been a BBB Accredited business since November 2000. This means it supports BBB’s services to the public and meets our BBB Accreditation standards.

BBB Rating

Based on BBB files, this business (Worldprofit) has a BBB Rating of A- on a scale from A+ to F.

Reasons for this rating include:

* 17 complaints filed against business

Click here for an explanation of BBB Ratings

Business Contact and Profile

Name: Worldprofit.Com
Website: www.worldprofit.com
Original Business Start Date: August 1994
Principal: Sandi Hunter, President, Director of Website Development
Customer Contact: Sandi Hunter, President, Director of Website Development
Entity: Incorporated
Incorporated: August 1994, AB
Employees: 5
Type of Business: Internet Services, E-Mail Marketing/E-Newsletters, Internet Marketing Services, Internet Selling Services, Internet Web Design, Internet Website Hosting, Videoconferencing Services
BBB Accreditation: This organization is a BBB Accredited business.
Additional DBA Names: Worldprofit Inc

Business Management

Additional company management personnel include:

George Kosch – Director of Technical Services

Dr Jeffery Lant – Co-founder and CEO

Customer Complaint History

When considering complaint information, please take into account the company’s size and volume of transactions, and understand that the nature of complaints and a firm’s responses to them are often more important than the number of complaints.

BBB processed a total of 17 complaints about this company in the last 36 months, our standard reporting period. Of the total of 17 complaints closed in 36 months, 4 were closed in the last year.

Advertising Issues

Resolved
1 – Company addressed the complaint issues. The consumer failed to acknowledge acceptance to BBB.

Contract Issues

Administratively Closed

2 – BBB determined the company provided proper verification that indicated there was no obligation to resolve the issues of the complaint.

Sales Practice Issues

Resolved

2 – Company resolved the complaint issues. The consumer acknowledged acceptance to BBB.
2 – Company addressed the complaint issues. The consumer failed to acknowledge acceptance to BBB.

Administratively Closed

1 – BBB determined the company provided proper verification that indicated there was no obligation to resolve the issues of the complaint.

Service Issues

Resolved

1 – Company resolved the complaint issues. The consumer acknowledged acceptance to BBB.
1 – Company addressed the complaint issues. The consumer failed to acknowledge acceptance to BBB.

Administratively Closed

4 – BBB determined the company provided proper verification that indicated there was no obligation to resolve the issues of the complaint.

Guarantee or Warranty Issues

Resolved

1 – Company addressed the complaint issues. The consumer failed to acknowledge acceptance to BBB.

Refund or Exchange Issues

Resolved

1 – Company addressed the complaint issues. The consumer failed to acknowledge acceptance to BBB.
Administratively Closed

1 – BBB determined the company provided proper verification that indicated there was no obligation to resolve the issues of the complaint.

BBB Program Participation

This company participates in the BBB Online Program and has agreed to use special procedures including arbitration, if necessary, to resolve disputes.

Government Actions

BBB has no information regarding government actions at this time.

Advertising Review

BBB has no information regarding advertising review at this time.

BBB Copyright and Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Reliability Reports are provided solely to assist you in exercising your own best judgment. Information in this BBB Reliability Report is believed reliable, but not guaranteed as to accuracy.

BBB Reliability Reports generally cover a three-year reporting period. BBB Reliability Reports are subject to change at any time.

If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Reliability Report.

ID: 109526
Report as of July 26, 2010 18:53
Copyright© 2010 Better Business Bureau

Considering that Worldprofit has enrolled more than 720,000 associate members over the past 16 years, sells hundreds of Silver Package subscriptions each month and has helped thousands of people create real online income, 17 complaints over 36 months with 100% resolved to the satisfaction of the Better Business Bureau is a record to be proud of and difficult to dispute.

Be sure to post a comment or share your experience with Worldprofit or the Better Business Bureau. If you like this article and found it useful, please feel free to tweet it, share it on Facebook, or bookmark it using the resources posted below.

I am here to help you succeed in your business and life!

P.S. To learn more about Worldprofit’s business opportunity visit:

Worldprofit Home Business Experts

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

Note: I am an Affiliate of Worldprofit and operate websites http://www.MyWorldprofit.net and  http://www.MyWorldprofit.com All recommendations are made as a result of my personal experience with Worldprofit and my due diligence of the same.

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

I have been both a client and paid affiliate of AWeber for more than two years. Aweber is in my opinion is the best autoreponder for the needs of the broadest number of Internet marketers. The links contained in this post are my personal affiliate links and they provide you with a $1 trail to the AWeber service suite.

I like to share relevant post to introduce new resources and strategies to add value and help you succeed online. Today, I am pleased to introduce you to this excellent post by Justin Premick from Aweber in addition to a video that will allow you to see the power of AWebers new tool set. Please be sure to leave a comment and let me know if this provided vale for you.

Get Your Trail Here: Aweber $1 Trial

Posted by Justin Premick

“New Web Form Generator? But AWeber already has a web form generator…”

Sure we do. And it’s helped marketers create hundreds of thousands of opt-in forms that you’ll find on websites in countless industries.

At the time we released it, the web form tool was cutting edge, and it’s stood up well over time.

But it wasn’t perfect.

It didn’t output the prettiest HTML. And while you could certainly customize that HTML to fit the look of your website, you had to do so outside of AWeber, rather than styling it before you got the form HTML, and you had to do so without any templates.

We knew we could create something better. So we did.

To prove it, here’s a video, and a list of reasons why you’re going to love our new Web Form Generator.

Web Form Templates

You may not be a web designer, but you still want a web form that looks like it was made by one.

So we’re launching the new Web Form Generator with a slew of templates to help you build great-looking forms with one click of your mouse. Currently there are about 25 template “families,” each available in a variety of colors and styles (and we’ll keep adding more).

Advanced Design Tools

Want to customize a template to make it yours? Or build your own one-of-a-kind stylish opt-in form from scratch?

The new Web Form Generator gives you the same sort of powerful design customization that you’d typically find in web design software.

You’ll drag and drop. You’ll point and click. You’ll have complete control over the feel of your forms, and you’ll make better-looking ones than ever before.

Better Popover and Lightbox Animation

Do you use “hover” style forms (like our lightbox ones) to grab visitors’ attention and lift your opt-ins?

You’ll love the updated animations used for these new forms; we’ve ditched the Windows95-looking blue bars at the top and smoothed out the fading and sliding motions.

Dynamic Thank You Pages

Want to use video on your thank you pages to increase confirmed opt-ins, but don’t have the time or equipment to make it happen?

Use our video thank you pages to provide precise instructions to each new subscriber on how to confirm.

We’ll even show them exactly what your confirm email looks like in their specific email program (Gmail, AOL, Yahoo, Hotmail, Outlook, Mac Mail, etc).

- End -

Are You Ready to Try AWeber? Aweber $1 Trial

Until now, you had to be a bit of a designer to create high level custom capture forms within AWeber. As the video attest, things have changed and I could not be more pleased. I have previously discussed the importance of building a list using a premium autoresponder service – it is the worst place to try to get by with a free service. I recommend that you take AWeber for a test drive and continue to focus on creating traffic that results in opt in subscribers to your list.

I wish for you every blessing on your journey to Internet business mastery.

(c) Copyright 2008-2009 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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I have been partnering with Russell Brunson creator of the Micro Continuity Program for the past several months and I have to tell you, Russell is an amazingly gifted person and he has a heart to help others succeed and is very open when sharing what really works in online marketing. In March 2009, Russell made a presentation at a live event that the attendees paid $2,500 each to attend. It was a six hour session and those who attended and took action benefited by creating successful businesses online rapidly with little or no money.

Russell has semi-retired from his business, more on that later. He has decided to go out with a splash by giving away the recording of the entire six hour session pre-loaded on an mp3 player, he is giving it away for free with no strings attached. You will only have to pay shipping and handling of $9.95 and you keep the mp3 player, it’s yours and the content will make you a ton of money as long as you take action.

Get Your mp3 Player Here: Micro Continuity Free mp3

This video will provide you with an idea of Russell’s no nonsense, practical training style and get a overview of the Micro Continuity process.

Watch this Content Rich Video Here: 51 Minute Content Video

If you have any immediate questions feel free to contact me directly as I look forward to visiting with you personally. In addition to the exceptional six hours content on your new mp3 player, I will work personally with you to help you set up a profitable online business.

I have found that the material and training that I have purchased from Russell Brunson in the past has been of high value and extremely actionable. I am an affiliate of Micro Continuity and all of the programs in Russell’s “The Second Tier” affiliate suite.

I am always looking for the best new training resources and eager to share them with my readers. If you have discovered an exceptional training resource let me know. I am on a mission of continual self improvement.

Have a blessed journey!

(c) Copyright 2008-2009 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Amazing Free Report

I want to share a few thoughts and my recommendation of Yaro Starak’s “Membership Site Mastermind,” which includes a free PDF report and two hour and forty-five minute mp3 audio. I have spent the last couple of weeks analyzing every aspect of my business funnel in an effort to make my quarterly adjustments to maximize my profitability and effectiveness for my market.

I want to remain true to my personal mission, to sow increase into the lives of others by co-creating wealth and abundance. Sharing ideas and resources that I have properly explored to ensure they work is just one way I can do this and help others become successful online.

I am constantly looking for quality products and services to add to my affiliate funnel that I know will benefit my readers, listeners and viewers within my business and media models. I have been a follower of Yaro Starak since reading his popular free report “Blog Profits Blueprint” and as a member of “Blog Mastermind,” a membership site in partnership with Gideon Shalwick.

I opted in and downloaded the “Membership Site Mastermind” report and audio a couple of months ago when the membership site was launched. Launching a membership site was not my top priority at the time, but not knowing if these free offers where going to be removed from the marketplace after the launch phase of the Membership Mastermind membership, so I saved them for future reference.

I just completed a detailed review of these materials and I now have a road map to launching my own membership site which is one of my personal objectives for 2010.  If you desire to create a vehicle to establish reoccurring income and re-purposing your content, and distributing new content.

Here is a post from Yaro Starak’s blog that tells the story better than I can as you can here from the mastermind himself.

——————————————–

It’s been a long time coming, but my latest free report is live and ready to download.

The Membership Site Masterplan is a walk through of all the ingredients necessary to make money with an online membership site, based on the model I used to launch two six-figure membership sites in the last two years.

You can download your complimentary copy from here -

MembershipSiteMastermind

What Is In The Masterplan?

The Masterplan is a content report. By that I mean I wrote it to be a standalone document that provides real value, and is not just a light lead-in report that essentially only promotes a product, and isn’t going to teach you anything helpful.

Of course the reason why I invested so much time to produce this report and give it away for free is because I expect many of you to read it and then decide that you would like to take my membership site coaching program too, but that’s entirely optional.

The Masterplan is a solid guide to my system for launching successful membership sites. In the report I take you through the following process:

* How to find topics for a membership site
* How to develop preeminence, which means people choose to join your membership site over all the other options
* What sources of traffic I use to bring members to my site and build my list
* What technology I use to deliver content (this is so simple, anyone can do it)
* How to make money from a membership site BEFORE you create the content for it
* How to fill your membership site with hundreds of new members in a matter of days by conducting a powerful, yet simple, launch campaign

and much more…

Click Here to download the Masterplan

My Simple Formula

The Masterplan shows you exactly how to set yourself up with the right conditions so when you launch a membership site you have a crowd of very hungry people ready to join. It will teach you how you can get started quickly (you can open before you create most of your site content), how much you should charge, how you can conduct a strategic launch, and so much more.

There is one key difference, and I believe this is the real power behind my system, which makes what I do different from most other membership site trainers.

Most people get caught up with the technology they can use to deliver their site. Technology has been the biggest roadblock for me and I expect for you too. Because of this over the past two years I’ve been constantly changing parts of my membership site process to make it as SIMPLE as possible.

I like simple. I’m not looking to get everything perfect or have all the cool features that membership site scripts can offer. I just want to deliver value to as many members as I can get as quickly as I can with as little hassle as possible. Plus I’m focused on setting it up to be an automated system so once it’s created I don’t have to work hard to make good money.

If you’re looking for a program that makes the technology challenge as simple as possible, you want the quickest path to success and you’re committed to finally creating a long term stable business, read this report.

The Membership Site Masterplan Download Page

Isn’t It Time You Produced A Product?

One of the biggest mistakes I made with my online business was waiting so long to release a product of mine own.

The next mistake I made was taking so long to realize that a membership site is the best product to sell online.

Learn from my hindsight, commit to releasing a product this year and make it a membership site.

If you’re a blogger, then you are in a particularly good situation since you can use your blog as a launchpad for your membership site. Since you are already familiar with blogging tools like WordPress, which is what I use to store the content of my membership sites, you have another advantage.

You don’t need to have a blog to make this work of course, but if you’re into blogging and you’re going to create your own product, then this is definitely the best product-creation training to take since it’s created by a blogger (that’s me).

Membership Site Mastermind Coming Next Week

Early next week I’m opening the doors to my training program, Membership Site Mastermind, inviting you to participate in a six-week intensive course to get your membership site up and running.

I’m taking on students only for a week, after which I will shut the doors and begin teaching.

In the meantime, please read the Masterplan and leave me your feedback as a reply comment to this post. I’d love to know what you think of the report and I want to see you succeed with your own membership site this year.

Click Here to download the Masterplan

Yaro Starak
Masterplanning

Taken from Yaro Starak’s blog “entrepreneurs-journey.com” by permission with attribution.

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I hope you take advantage of Yaro’s amazing offer of “The Membership Site Masterplan” this special report could easily be sold as a “how to” guide to launching a successful membership site. I recommend saving and printing the PDF version as well as downloading the mp3 audio – it is over 2 hours in length and narrated by Yaro himself.

Pay particular attention to the road map Yaro lays out and the discussion of membership site software options and the simplicity of Word Press. Depending on where you are in your business model and reputation in your niche, you could have a profitable membership site launch within the next 30 days!

I am committed to helping you prosper and welcome your feedback!

James

(c) Copyright 2008-2009 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Allow me to make a few assumptions so that I speak directly to those who can benefit most from this tool. So you have finally stepped into the world of making money online. You too, like many others, have decided to start with affiliate programs. Also, you must have heard that it’s not a big deal to make good money with affiliate marketing, provided you choose the right programs and do some strategic planning while promoting your affiliate products. So far so good.

The profession of affiliate marketing is competitive but if you are strategic and invest the time required to effectively structure your business funnel and marketing techniques you can create a profitable business that produces multiple streams of consistent income in a variety of niche markets.

Take a close look at the profession, you will see that not every one who gets into affiliate marketing is successful. People who are doing well leave no room for failure and take all security measures and understand its importance. When I first started promoting affiliate products using my affiliate links I had no idea that someone could literally steal my commissions.

Security is one of the key factors in properly setting up your affiliate marketing business. If you do not adopt proper security measures, your business will be at high risk potentially costing you thousands of dollars in lost commissions. One of the most important way to restore security is to protect your affiliate links. Do not take them for granted. A bit of carelessness on your part in regards to affiliate links may cost you a lot of dollars.

Do you know the long complicated links that you send to your prospective customers not only look convoluted but they can create a lot of problems too! If you send such an affiliate link to your customers, then the smart ones will definitely figure out that you are promoting someone else’s product and they would rather visit the parent website. People often do this because they mistakenly assume that dealing with the actual creator of the product offers some advantages, which is generally not the case. Also, if your link does not function properly your customers will need to type a long obscure URL into their browser, which may definitely put him or her off and you may loose the moment of decision leading to the purchase.

There have also been cases where a fellow affiliate, a small percentage who are Internet traffic pirates, actually replace your links with their own and literally hijack your commissions. This is a more rare, but no less real security threat that is easy to defeat.

Once I understood the risk of exposing my links, I set out to research link cloaking tools including expensive software packages and a number of free web based tools on the marketplace. When I discovered Viral URL everything fell into place for me as I discovered a great tool to leverage traffic in addition to securing my affiliate URL.

So, if you are not getting the desired amount of traffic or if you are recording a large amount of hits with few conversions try adding Viral URL to your affiliate promotions tool box and monitor the results. There’s definitely a remedy to these challenges and the best part is that an fully finctional account with Viral URL is free by simply following this link: is ViralURL.com

I have been using this program for several months now and it has created a tremendous amount of leverage in my business. In addition to using the program to cloak my affiliate links, I also use it to shorten links when I am linking a blog, article or other web page in my social network updates and tweets on Twitter. This allows me to earn advertising credits in Viral URLs link rotators program, which is included with your free account. By incorporating this into your funnel you can gain additional traffic to your pages and larger commissions from increased sales.

Here is a quick review of this powerful system:

*ViralURL helps you protect your commissions
*ViralURL helps you drive traffic
*ViralURL helps you build mailing lists
*ViralURL helps you track statistics
*ViralURL helps you earn ad credits

After using the system extensively I cannot find any negative aspect associated with ViralURL. I recommend visiting the website, signing up for a free account, cloak a few affiliate links and share a few article links on your social media sites and then review the statistics to see the number of clicks you receive and fully understand how easy this system is to use.

You can get all detailed information about the program from the site www.ViralURL.com . There, you can find several unsolicited testimonials from various users of ViralURL. So if you want to protect your business and see your earnings grow, try ViralURL.

(c) Copyright 2008-2009 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Thank you for joining me for day three of our 35 day journey! We are going to expand on the previous post exploring rule #2 “Strive to create 10 times to 100 times in value for any price you charge….” In my mortgage banking business I made a conscious decision to focus on the middle to high end market based on my desire to serve a client base that would recognize and be willing to pay for a premium service.

The mortgage banking business is highly competitive and at the lower end of the market it is viewed as a commodity with borrowers searching for the lowest interest rate and fees and mortgage lenders serving those markets too eager to cut their margins to win the transaction. I have always viewed this approach as short sighted and I had no  interest in competing based on lowest price.

Maverick Entrepreneur Rule #3:

“You must charge a premium price so you have a large margin to provide an extraordinary value & experience .”

There are two fundamental problems competing as the low cost leader in your market, first if price is your value proposition you offer no advantage to the marketplace once someone beats your price, in addition, you are not creating equity in your brand and therefore no client loyalty. When you position yourself as the low cost leader you teach your clients that price is the most important consideration, when you compete on a high value with a premium service you raise the expectations of your clients and price no longer becomes the primary consideration.

To tie rule 2 and rule 3 together you must maintain enough margin in your price to be able to deliver the extraordinary experience or high value while rewarding yourself and sustaining your business. If you charge too small a price and try to deliver a premium service you most likely will not be profitable.

As illustrated with the Ritz Carlton and Nordstrom examples in my prior post, I didn’t mind paying a premium for the service I experienced and more importantly I expected it and sought them out.

Action plan for Maverick Entrepreneur Rule #3:

1. If you do not own a copy of Yanik Silver’s “Maverick Business Insider” introduction package click here: Yanik Silver’s Give Away to obtain all of the details and claim your free package including all of the contents pictured in this post: Introduction of The BIG Idea

2. Make a commitment to offering a premium level service experience and decide how you provide extraordinary service and value in your business.

3. Access your brand strategy and make sure that it provides a clear set of values and creates the correct expectation for your prospects and clients.

4. Identify and overcome any resistance you have to charging a premium price, you have to believe you are worth it and your service and value must warrant it.

5. Seek out opportunities to experience premium services from establish leaders in the luxury market and other high value service providers.

6. After you have watched the video, listened to the audios,  read the book and other material in your package share this information with others in your circle and network of influence. As stated, you want to surround yourself with like minded people and introduce others to the knowledge you gain on your journey.

As you begin to act on the principles contained in this material you will find that the people, resources and opportunities required to manifest your dreams will begin to attract to you. The relationships, clients and partners needed to live a BIG life will emerge and you will be in a position to establish new and larger goals. The Maverick Business Insider philosophy is for anyone with a desire to make more money, have more fun and give more back.

In my next post: We will explore why you MUST charge a premium price!

(c) Copyright 2008 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Thank you for joining me for day two on our 35 day journey! Before we jump into our topic for today, I want to share a humbling and empowering experience with you. After completing the post from yesterday I followed the same traffic formula I teach my clients and distributed my post through my social network and web platform, when I returned to my computer after dinner I discovered the following Twitter message from Yanik Silver the creator of “Maverick Business Insiders”

“Pretty cool watch @AskJamesHolmes ‘live’ the 34 Maverick rules day-by-day http://budurl.com/vben”

Obviously this message made my night and it was very affirming. I wanted to publicly thank Yanik Silver for taking the time to acknowledge my commitment to teaching the “34 Rules for Maverick Entrepreneurs,” and his simple act demonstrated his authenticity by practicing Maverick Rule #17 – we will get to that rule in a couple of weeks.

Maverick Entrepreneur Rule #2:

“Strive to create 10 times to 100 times in value for any price you charge. Your rewards are always proportionate to the value you provide.”

Today we will explore a rule associated with a natural law in business that when followed can create significant business growth and substantial wealth as it relates directly to your financial results. If you consistently apply the law that states “your compensation is tied directly to the value you provide” you will be greatly rewarded.

Several years ago I was actively building a mortgage banking business and decided I wanted to serve the mid and high end market in Denver, Colorado. I knew that in many ways my clients would be more demanding, however, with their demands came an understanding that they also would recognize value and would be willing to pay a premium to get exactly what they wanted. I knew that if I could provide them with a Ritz Carlton or Nordstrom customer experience; I would be able to earn more on every transaction and make my business “competition proof” from low cost leaders in my market.

Let’s take a closer look at how Ritz Carlton and Nordstrom create value and therefore earn the right to charge a premium to be handsomely rewarded.

Case Study 1: Ritz CarltonTHEIR CREDO

The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambiance.

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

THEIR MOTTO

At The Ritz-Carlton Hotel Company, L.L.C., “We are ladies and gentlemen serving ladies and gentlemen.” This motto exemplifies the anticipatory service provided by all staff members.

I have personally experienced the dedication to provide an extraordinary level of service and the multiplied value The Ritz creates by consistently following their credo and motto. I can share with you several personal experiences I have had with the staff at the Ritz Carlton Bachelor Gulch Resort in Beaver Creek, Colorado. The moment you walk through the front door you recognize that you are experiencing a transformational experience far beyond what you might be expecting. Notice that the focus is on the customer experience and commitments being made by The Ritz to exceed the expectations of their guest. Although I have never seen their pocket cards first hand, I am told every employee carries a little card in their pocket emblazoned with The Ritz Carlton Credo as a reminder of the value they are to provide to their guest.

Case Study 2: Nordstrom

THEIR MISSION STATEMENT

At Nordstrom, we value the richness that diversity brings to our workforce – it makes our Company better and the communities we serve stronger.

THEIR DIVERSITY MISSION STATEMENT

**Here is an example of Nordstrom adding multiplied value to their community

To maintain a workforce that represents many backgrounds, while remaining deeply committed to cultivating an environment where the contributions of every employee, customer and vendor are valued and respected.

I was once on a trip and received an invitation to a formal event and hadn’t packed appropriate clothes for such an event. I immediately looked for a Nordstrom – why? Because I knew that a Nordstrom salesperson would take personal responsibility to help me select a suit, shirt, tie and shoes, then make all of the arrangements to have my new suit tailored and have everything for me to pick up within a few hours. Nordstrom had earned my trust because I knew their desire was to create greater value as part of their culture and they do this consistently.

Action plan for Maverick Entrepreneur Rule #2:

1. If you do not own a copy of Yanik Silver’s “Maverick Business Insider” introduction package click here: Yanik Silver’s Give Away to obtain all of the details and claim your free package including all of the contents pictured in this post: Introduction of The BIG Idea

2. Find a quiet place where you will not be interrupted so that you can evaluate each product or service that you offer and consider strategies that can be acted upon immediately to leverage your value 10 times to 100 times more than you charge your customers.

3. If you are having difficulty determining how to multiply value in your specific business keep in mind that it isn’t just a money question. Value can be provided in time savings, convenience, emotion, experiential, and by many other methods. Unleash your creativity!

4. Enlist partners to create added value for your clients and other relationships – JV partners, highest quality vendors, added services provided by others bundled with your services, etc.

5. After you have watched the video, listened to the audios,  read the book and other material in your package share this information with others in your circle and network of influence. As stated, you want to surround yourself with like minded people and introduce others to the knowledge you gain on your journey.

As you begin to act on the principles contained in this material you will find that the people, resources and opportunities required to manifest your dreams will begin to attract to you. The relationships, clients and partners needed to live a BIG life will emerge and you will be in a position to establish new and larger goals. The Maverick Business Insider philosophy is for anyone with a desire to make more money, have more fun and give more back.

In my next post: We will explore why you MUST charge a premium price!

(c) Copyright 2008 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Today, I am starting a very special series of post designed to lead you on a journey through the mind of Yanik Silver a Maverick Entrepreneur in the truest sense. Over the past couple of months I have been recommending that my readers accept Yanik’s generous offer and  claim your copy of his amazing free training titled the “Maverick Business Insider” shipped to your door – you only pay $7.95 shipping in the US or $19.95 outside the US. In this post I am going to explain what is in the package and I am including a photograph of the actual package you receive. In addition, we will explore each of the “34 Rules for Maverick Entrepreneurs” as contained in Yanik’s book.

My goal is not to convince you to sign up for this package, although I can’t think of a reason not to do so today.  My objective is to encourage you to adopt a set of principles and mindset that will allow you to create a BIG and fulfilling life for you and your family. I will detail one rule each day over the next 35 days and then provide a few personal observations concerning the application of these principles in your life. The rest will be up to you and those of you who benefit the most will be those who take action and apply what you learn to your life.

My personal mission is to sow increase into the lives of others by co-creating wealth and abundance, which has been my purpose throughout my career. I have found this program to be in perfect alignment with my values, which is why I am so driven to share this with you. Three simple concepts form the foundation for the Maverick Entrprenuer philosophy; make more money, have more fun, give more back. I will explore each of these concepts as we move through the program and site a few real life examples along the way.

Who is Yanik Silver? Yanik is a self made millionaire and leading expert in internet marketing, information product creation, and self proclaimed  techno-dunce. Yanik has turned an $1,800 investment into more than $12,000,000 from online sales with no end in sight. Yanik is much sought after as a consultant and speaker around the world and true to his Maverick mindset spends time in some of the worlds most exotic locations with many of the worlds most powerful entrepreneurs and thought leaders. Yanik has achieved elite status as one of the leading marketers while living the maverick lifestyle.

Maverick Entrepreneur Rule #1:

“It’s got to be a BIG Idea that you, your team and your customers can “get” in seconds.”

Humans process approximately 60,000 thoughts per day and are bombarded by marketing messages with such velocity that it is easy to understand why it is often difficult to create that moment of interruption when we can effectively communicate with our chosen audience. If your idea is too small you will have difficulty inspiring your team to rally around your vision or your prospects to become paying customers. When prospecting for business partners you will not be able to attract the highest quality partners if your ideas are perceived to be small. The powerful truth in this principle is that many BIG ideas are also very simple, think back to the last time you saw a new product or tried a new service and thought to yourself, I wish I would have thought of that!

Action plan for Mavrick Entrepreneur Rule #1:

1. If you do not own a copy of Yanik Silver’s “Maverick Business Insider” introduction package click here: Yanik Silver’s Give Away to obtain all of the details and claim your free package including all of the contents pictured in this post.

2. Find a quiet place where you will not be interrupted and reconsider your personal and business goals and objectives. Act boldly by challenging any self limiting beliefs that might cause you to play small; if you find yourself playing small make immediate revisions and go BIG!

3. If your ideas are BIG enough your ideas will capture the imagination and inspire your audience to take action in an instant causing people to lock arms and join in your cause. Overcome the fear of stepping into the unknown and recognize that pioneers are often handsomely rewarded.

4. If accept the premise that your results in life are a reflection of the five people you spend the most time with you owe it to yourself to take inventory of the people you surround yourself with and ensure that you are not being held back. People who do not support the development of your energy and focus set to your highest purpose may not need to be completely removed from your life, but they cannot occupy center stage.

5. After you have watched the video, listened to the audios,  read the book and other material in your package share this with others in your circle and network of influence. As stated, you want to surround yourself with like minded people and introduce others to the knowledge you gain on your journey.

As you begin to act on the principles contained in this material you will find that the people, resources and opportunities required to manifest your dreams will begin to attract to you. The relationships, clients and partners needed to live a BIG life will emerge and you will be in a position to establish new and larger goals. The Maverick Business Insider philosophy is for anyone with a desire to make more money, have more fun and give more back.

In my next post: We will explore the value you present to others!

(c) Copyright 2008 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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I attend a large number of conferences, workshops, training events, and tele-seminars every year and I am a voracious note taker. It would not be unusual for me to complete 30 pages of detailed notes at a day long conference or a complete notebook at a weekend event. I know allot of people who do not like taking written notes and prefer to use a micro-audio recorder to tape events and transcribe later, which is a very time consuming task. Well, I was introduced to a great new tool to satisfy the needs of individuals in both camps plus it is just plain cool!

To See a Video Demonstration and Get All the Details click here: LiveScribe Pulse Smartpen

Livescribe Pulse Smartpen

Introducing the LiveScribe Pulse Smartpen a tremendous tool that allows you to simultaneously take written and record audio notes instantly with one device that weights a mere 1.3 ounces. When I saw this the first time I could believe the concept and the ease of use makes this a powerful tool to make the most out of your written notes and transcriptions.  I am exploring how to use this tool and the high quality audio to make new information products seemlessly.

Here is how it works; the Livescribe Pulse Smartpen records audio and links it what you write as you write it, so it tracks along for replay at a later time. If you missed something you simply tap on your notes or drawings with the tip of your Pulse Smartpen and the audio for that specific portion of your notes is replayed so you hear what was said while you were writing. There are a variety of ways you can then use the recorded data; transform your written notes and audio into interactive movies or upload your files online to share on a numbner of platforms.

If you are an information marketer consider the ease at which you can transform a presentation into a information product with very little editing for easy distribution as an interactive FLASH, PDF of audio file.

Here is What You Get When You Purchase Your Livescribe Pulse Smartpen:

• The Pulse smartpen (1.3 ounces, anodized aluminum housing)
• 2 GB of memory (actual user available memory will be less)
• Livescribe Desktop software (download)
• 3-D Recording Headset
• 100 sheet dot paper college-ruled notebook
• USB mobile charging cradle
• Smartpen case
• 3 black fine point ink cartridges + 1 stylus cartridge
• Demo card and interactive stickers
• Interactive Getting Started Guide

Here is What You Need to Use the Livescribe Pulse Smartpen:

• Windows XP™ 32-bit SP2 or higher, Windows Vista™ 32 or 64-bit operating system, or Intel Mac with Mac OS X 10.5.5 or newer
• 600MHz CPU or higher
• 300 MB minimum free disk space
• Available USB port
• Internet connection

 To see a video demonstration, get more details and order your Lifescribe click here:  Livescribe Pulse Smartpen

I am always looking for new and innovative tools to utilize in my business and share with my associates and readers. Please feel free to share your comments and let me know if I can answer any questions for you. This is truly a unique and useful tool that I would have expected to pay more than $199.95 for the 2 GB model; there is also a $149.99 1 GB model available as well.

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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