Internet Business Blueprint » Network Marketing

One Million Dollars in the Bank or $5,000 Per Month in Network Markeitng?

JamesHolmes — Mon, 10 Aug 2009 17:52:55 +0000

Have you or someone you care about had your retirement plans significantly altered by recent economic conditions, losses in the stock market, insolvent pension plans, layoffs, or business closures? Millions of Americans are suddenly faced with the prospect of replacing financial assets that took them decades to create in a very short period of time, as little as 5-10 years of active work life. On today’s broadcast I presented the case for Network Marketing as a viable retirement vehicle. This is a thirty minute program packed with facts, figures, and examples of what it takes to establish a $5,000 residual monthly income to ensure long-term security for the average person.

One Million Dollars in the Bank or $5,000 Per Month in Network Marketing

For additional MLM Specific Training visit: MLM Mastermind Training

For additional Video MLM Training by video visit: Internet Business Blueprint Vid-Cast

For Additional Podcast Episodes Visit: Internet Business Blueprint Podcast

Viewer feedback is encouraged.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Yanik Silver’s Maverick Entreprenuer Day 4: Why Should a Customer Purchase Your Products or Services?

JamesHolmes — Thu, 02 Apr 2009 22:53:46 +0000

Thank you for joining me for day four of our 35 day journey together! Today we are going to answer the question WHY? Why should a prospect decide to join your team? Why should a customer purchase your products or services? Rule #2 addressed the need to provide value 10 times to 100 times greater than any price you charge for your products and services. Rule #3 suggested that you must charge a premium price to create a margin to provide sufficient resources to provide extraordinary service. Rule #4 suggest we step into your prospects or customers shoes and answer the questions they may ask which lead to their decision to work with you, buy from you, or continue looking for alternatives.

Maverick Entrepreneur Rule #4:

“Provide a “Reason Why” customers should do business with you and pay you a premium.”

I am a chocoholic and I particularly love “Harry and David” truffles, they are my only true food related vice and I indulge it often. Yesterday my wife returned home from a shopping trip and presented me with a premium box of “Harry and David Dark Chocolate Truffles’ and earned bonus points! She proceeded to tell me that the clerk at the store tried to sell her another brand of truffles and when I asked why she said that the clerk explained that the other brand cost less and you get more truffles in each box. More chocolate at a lower price why not?

If you understand the maverick rules that have been explored thus far you know the answer, price and quantity are not the primary consideration for a consumer of premium products or services. The key is the quality of the experience as it relates to the price, it is the value that will motivate your customer to pay a premium price for a premium product or service experience.

Regardless of the product you are marketing, a high end dining experience or a box of chocolate, you must gain an understanding of the motivating factors for your chosen market. This rule applies to services as well and because a service experience is less tangible, you have an opportunity to multiply the value to the customer to a degree that they would pay any price to own the experience.

Action plan for Maverick Entrepreneur Rule #4:

1. If you do not own a copy of Yanik Silver’s “Maverick Business Insider” introduction package click here: Yanik Silver’s Give Away to obtain all of the details and claim your free package including all of the contents pictured in this post: Introduction of The BIG Idea

2. Survey your clients using this website http://www.surveymonkey.com and ask them five to ten questions that allow you to identify the factors that motivate their buying decisions and identify gaps in your marketplace.

3. Based on the results of your survey test your brand, products, and services against your customers stated desires, not your competition. The fact is that the biggest threat to your business may not be your current competitors, more likely it is an unknown player that comes along and figures out how to give your customers what they really want.

4. Once you have clearly defined the value proposition you are going to build your brand upon, develop a story around your brand. It could be where the idea for your service came from, the sourcing of a component in your product, or causes you support through your sales. It does matter what the story is as long as it is compelling.

5. Tailor your messaging to consistently illustrate WHY your customers should buy from you, give them the reasons.

6. After you have watched the video, listened to the audios, read the book and other material in your package share this information with others in your circle and network of influence. As stated, you want to surround yourself with like minded people and introduce others to the knowledge you gain on your journey.

As you begin to act on the principles contained in this material you will find that the people, resources and opportunities required to manifest your dreams will begin to attract to you. The relationships, clients and partners needed to live a BIG life will emerge and you will be in a position to establish new and larger goals. The Maverick Business Insider philosophy is for anyone with a desire to make more money, have more fun and give more back.

In my next post: We will explore how to get paid before you deliver your products or services.

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Yanik Silver’s Maverick Entreprenuer Day 3: Why You Must Charge a Premium Price

JamesHolmes — Thu, 02 Apr 2009 05:55:14 +0000

Thank you for joining me for day three of our 35 day journey! We are going to expand on the previous post exploring rule #2 “Strive to create 10 times to 100 times in value for any price you charge….” In my mortgage banking business I made a conscious decision to focus on the middle to high end market based on my desire to serve a client base that would recognize and be willing to pay for a premium service.

The mortgage banking business is highly competitive and at the lower end of the market it is viewed as a commodity with borrowers searching for the lowest interest rate and fees and mortgage lenders serving those markets too eager to cut their margins to win the transaction. I have always viewed this approach as short sighted and I had no interest in competing based on lowest price.

Maverick Entrepreneur Rule #3:

“You must charge a premium price so you have a large margin to provide an extraordinary value & experience .”

There are two fundamental problems competing as the low cost leader in your market, first if price is your value proposition you offer no advantage to the marketplace once someone beats your price, in addition, you are not creating equity in your brand and therefore no client loyalty. When you position yourself as the low cost leader you teach your clients that price is the most important consideration, when you compete on a high value with a premium service you raise the expectations of your clients and price no longer becomes the primary consideration.

To tie rule 2 and rule 3 together you must maintain enough margin in your price to be able to deliver the extraordinary experience or high value while rewarding yourself and sustaining your business. If you charge too small a price and try to deliver a premium service you most likely will not be profitable.

As illustrated with the Ritz Carlton and Nordstrom examples in my prior post, I didn’t mind paying a premium for the service I experienced and more importantly I expected it and sought them out.

Action plan for Maverick Entrepreneur Rule #3:

2. Make a commitment to offering a premium level service experience and decide how you provide extraordinary service and value in your business.

3. Access your brand strategy and make sure that it provides a clear set of values and creates the correct expectation for your prospects and clients.

4. Identify and overcome any resistance you have to charging a premium price, you have to believe you are worth it and your service and value must warrant it.

5. Seek out opportunities to experience premium services from establish leaders in the luxury market and other high value service providers.

In my next post: We will explore why you MUST charge a premium price!

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Warm Marketing or Cold Market Recruting: Why the Silly Debate?

JamesHolmes — Thu, 26 Mar 2009 20:47:48 +0000

There is a big movement underway to re-brand network marketing to bring the profession into the mainstream and change misconceptions of the people and companies in our profession, this effort should include a set of best practices that includes the manner in which we recruit prospects into our opportunity. I network with a large number of MLM distributors often becoming engaged in conversations related to their businesses and that of their down lines concerning “warm market” vs. “cold market” prospecting, I have had several spirited conversations with experienced marketers and new marketers alike leading me to conclude that this debate is just plain silly.

Network marketing is a powerful business model and like most business organizations can be built a number of ways, including working within warm or known markets as well as cold or unknown markets. The days of limiting your prospecting efforts to friends, family and those within your immediate circle are gone and the most productive recruiters are utlizing a variety of methods to identify willing prospects in order to expose them to their businesses. The Internet has transformed the landscape and for the first time in history has provided a economical method of reaching a large group of people with a simple message and advance those exposures toward personal relationships.

Regardless if you are recruiting within a known or unknown (my preferred terms) market two of the most powerful mindset principles your can adopt are perspective and empathy.

1.) Perspective: a. Understanding the unique value of both warm and cold market prospecting strategies b.) Understanding the perspective of both warm and cold prospects by standing in their shoes for a moment.

2.) Empathy: a. Understanding how the prospect will view your approach to them when presenting your opportunity b. How are they going to feel 90 days after they join your program? This is a test to determine if your commitment is to succeed by helping others succeed, the opposite would be your desire to succeed by recruiting others with the mindset that some will make it and some will not, so I am going to throw as much mud against the wall as I can and hope enough sticks.

I’ll pose a simple question; why wouldn’t you approach your prospecting efforts in the same manner as you would any other business? The answer is you should leverage a variety of channels to drive qualified prospects into your sales funnel in order to grow a large and thriving organization. So what does a solid “Warm Market” and “Cold Market” strategy look like when working in unison?

With both strategies you need to adopt a “burn the boats” mindset. In other words, I have burned the boats that brought me here, so I have no other choice than to keep moving forward.

I. Known Market (Warm Market) Prospecting

Here are 7 actions you should take to grow through known market.

1. Complete a major blast with massive action to pour prospects into your funnel. Immediate action would be creating a list of 50 people you would like to evaluate your opportunity and expose them all to your program and then work with your prospect one on one to reach decisions.

2. Remember that when dealing with your known market your posture is critical. You must convey the confidence that you are serious about building a successful team and that they can really succeed with you.

3. Develop the internal mindset that you have a “gift” to offer them, not that you are begging them to join your team.

4. Learn not to become emotionally tied to the decision the prospect makes to join you or not. Many people fail because they become discouraged when their friends and family say no to their opportunity.

5. Often when your friends and family say no, they really mean no for now. They will see you in a few months and might be interested to see if you are still building your program. Are you driving that new car you talked about? Did you go on that cruise that you promoted to them?

6. Be willing to cycle known prospects through your list until they truly say “no,” you may find that as your story gets better “more success,” their interest level may increase.

7. Be sensitive and connect to where your known prospect is mentally and try to expose gaps in their lives that your opportunity can bridge. You must be willing to recruit based on shared mindset and not on emotion. People will stick with you and build a business over time if they know why they are doing it. “No empty get rich quick promises.”

II. Unknown Market (Cold Market) Prospecting

Here are 7 actions you should take to grow through cold market:

1. Make a decision about the components methods you will use to attract 1000-2000 unknown prospects into your funnel per month. Social network marketing, Web 2.0, blogging, websites, buying a pre-qualified list, etc.

2. Recognize that you can attract people that are looking for an opportunity online, so acknowledge the fact that this is very fertile ground to farm.

3. In the beginning avoid the temptation to measure results, instead measure activities and let natural ratios reveal themselves and play into your favor.

4. Create a duplicate-able system that you can teach you’re down line team and leverage into consistent growth. Here is a turnkey system that you can plug into your downline: MLM Mastermind Training

5. Recognize that a solid unknown market strategy can “save” members of your down line team who are not succeeding within their known market of friends and family.

6. Recognize that you will need to create a support system for your unknown market as many who join your team will not be in your local market. So, you will need to help them plug into your company leadership structure in their local market. Use technology to bridge this gap.

7. As with known market, be prepared to cycle your cold market prospects through your list and seek ways to add value for them, even if they do not join you right away. They may likewise be watching you to see if you are going to be around in 6 months.

Regardless if you decide to build a successful network marketing business in a known market, unknown market or both; you have an obligation to be a leader and help those who trusted you enough to give you their credit card and invest many of their dreams into what you presented to them, they joined you for a reason. The network marketing business is not a numbers business it is a people business and when people are committed to your business and are being properly lead, the numbers needed to allow everyone to succeed will follow.

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Prospecting Using Your Company Replicated Website

JamesHolmes — Thu, 05 Mar 2009 07:48:33 +0000

The majority of the better networking marketing companies in our profession offer replicated websites for their distributors. The quality of these sites are quite good and it would be impossible for the independent distributor to create sites of such quality on their own. I highly recommend taking full advantage of these sites as long as you include one specific action. Forget this and the site will be comparatively useless for prospecting new team members online.

In this video I will explain how I accidentally discovered the key to leveraging your company replicated website to enroll new team members into your business. It is a short video but provides a great marketing tactic.

Here is the link to the Instant Squeeze Page Software system that I recommend. It is free and amazingly easy to use, you literally use their templates to create your page and then either copy and past html code into your own page and host it yourself, or you can have the service provider host it for you. When you sign up you will also be able to become an affiliate (no purchase required) for their paid products and add a high value product to your affilate section of your business funnnel.

Go to the sales page: http://snipurl.com/c0a80-value

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Home Business Training: The Warm Market Myth Exposed

JamesHolmes — Thu, 26 Feb 2009 22:45:25 +0000

What is the “Warm Market Myth?” In this video I expose the myth that causes many new network marketers to stumble and loose momentum in their business. I think you might be surprised to discover what the myth is, but by the end of this video you will understand how one small change in your approach can eliminate this hurdle from your business.

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Empowered Prospecting with “Three Simple Questions”

JamesHolmes — Thu, 26 Feb 2009 08:14:27 +0000

There are three simple yet powerful questions that every prospect for your business should answer. By investing the time required to arrive at the answer to these simple questions you will empower your prospecting and recruit the right candidates to your team.

(c) Copyright 2008 James A. Holmes. All Rights Reserved.
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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline strategies to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Brand Yourself Not Your Company

JamesHolmes — Thu, 26 Feb 2009 00:54:45 +0000

One of the biggest mistakes I see the majority of marketers make is branding their company or opportunity not themselves. The greatest single asset you have in business is your personal brand and the surprising truth is that everyone possesses a brand regardless of whether they purposely set out to create a brand or not. By being proactive and consciously setting out to position yourself in the marketplace with messages that consistently demonstrate your values will set you apart from 98% of marketers.

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Network Marketing Revolution: I Witnessed An Attempted Highjacking

JamesHolmes — Tue, 17 Feb 2009 16:28:03 +0000

Yesterday afternoon network marketing trainer and global field leader Randy Gage sent a broadcast email to members of his list declaring “The Revolution is About to Start!” promoting a live event in California to be streamed live on UStream – cool. Naming the company is not important, I am talking about the revolution, so take these as generic observations and advice that applies to our profession as a whole.

UStream is an amazing free service and it allows you to broadcast in high quality streaming media and reach a huge audience. I applaud the effort to put on an event of this size and the broadcast started without a hitch. I have viewed many UStream events and have a channel of my own and have conducted a few sessions myself and there are a few things you can always count on; people spamming their personal website links, cynical people being rude, and a few viewers generally misbehaving. No problem, the moderator can block those people. What I witnessed last night was much worse.

There was an organized attempt to highjack the broadcast primarily from people in a position of leadership (I did not say leaders) of another company that was so transparent they should be nominated for Jay Leno’s “dumb criminals” list. How can I be so certain, well the truth always reveals itself and many figured it out, called them out and most of them fled the scene. Problem solved! Well not so fast.

On January 1st a large group of professionals within network marketing agreed to pursue a common cause to revolutionize the network marketing profession in order to bring our profession into the mainstream. Last night the actions of a few may have impacted new prospects to our profession and reaffirmed their preconceived ideas about what we represent. The revolution is not about competition among the revolutionaries and their companies, it is about elevating our profession. So who did these shenanigans harm?

Randy Gage will continue to live the dream lifestyle that he has earned, Tony Zolecki, Sarah Zolecki, Gary Hasson, Shai Samuel and others in attendance will get up this morning and continue to work with the willing, the company – no hard done. The distributors present in the room and viewing the tele-cast have already decided, so if they where the intended target, too late. The victims of this foolishness are the new prospects of the network marketing profession who may have had their chance to see the value in our profession stolen from them, and ironically the reputations of the perpetrators themeselves.

Randy Gage, Art Jonak, Carlos Aponte, Jr., Tom Schreither, George Ruiz, Cory Citron, myself and thousands of others have vowed to be active members of the network marketing revolution, to clean up our profession of such practices and usher network marketing into the mainstream. When we see such mis-deeds we have an obligation to speak out and leave no question that being in a position of leadership comes with the responsibility to be a leader. We saw both the best and the worst on display last night and I had to embrace those among the best of us and call out those who have missed the point entirely.

If you or someone you know hasn’t read “The MLM Revelution: A Manifesto” by Randy Gage get a copy here: http://snipurl.com/9vg6s-value

Best wishes to my colleagues bound together by a worthy cause!