Author Archive

ecover 250 Effective List Building Part 7: Invest in Relationships to Explode Your List

Assuming that you have been taking action on what I have been teaching in this series you now have the foundation of a great list! Once you have began too build your list of opt in subscribers you must consistently work to establish and strengthen your relationships. Building your list is the first step and managing your list effectively is how you convert your list into a stable businesses.

Segment Your List and Focus on Your Subscribers Needs

I highly recommend segmenting your list and make it your practice to send targeted emails to each segment of your list as well as more general messages that apply to your entire list. The classification each particular subscriber from unqualified prospect to loyal repeat customer and everything in between, your subscribers should feel that you are speaking to their specific needs.

Here are a few recommended categories in which you can classify your subscribers:

  • Unqualified Prospects
  • Qualified Prospects
  • Loyal Followers
  • New Customers
  • Loyal Customers
  • Former Customers (Subscribed but no longer buying)
  • Unsubscribed

Publish an E-zine to build Relationships

One of the best ways to build a strong relationship with your list is by consistently publishing an e-zine containing relevant, actionable content that adds high value for your subscribers. The format and frequency is up to you and I would recommend studying popular e-zines in your niche and strive to add something unique to your market.

Despite what others may suggest, it is perfectly fine to sell through your e-zine, just don’t become too promotional and make sure that each issue delivers extreme value and that any promotion that you include are congruent with the content contained in the e-zine. If you are an Internet marketer you cannot afford to be afraid to make offers, your list actually experts you to make recommendations of products and services that you believe will help them in their businesses.

Here are some great ways to add value through your e-zine:

  • Survey your readers to allow and allow them to express their biggest challenges, greatest opportunities or most pressing questions.
  • Include your subscribers questions and feedback in subsequent issues of your e-zine.
  • Make it easy for your subscribers to interact with you. Provide a link to a comment or contact form on your blog as an efficient metod of gathering comments and posting replies.
  • Acknowledge and reward your loyal e-zine subscribers. Provide them with free resources and tools to demonstrate that you value their relationship.

Educate with Emails That Sell

When you sit down to write a subscriber email be sure to add value first and sell second – this will demonstrate your authentic purpose to your readers and breakdown any resistance they may have to being sold. No one takes the time to opt into a list for the sole purpose of being endlessly pitched on products, services or opportunities. However, if you make it clear through the consistency of your messages that your desire is both to inform your list, make recommendation and share opportunities, you will simply be fulfilling the expectations you have set before them.

Here are some great ways to add value through your e-mail:

  • Provides tips and resources that will help your readers improve their business
  • Provide tips and resources that will help your readers make more money
  • Provide tips and resources that will help your readers solve big problems
  • provide tips and resources that will help your readers grow as individuals

Be selfless and discover your authentic voice when writing to your list. It is ok to be personal (in fact recommended) to be personal, again you are building a relationship. People buy from those they know, like and trust. By sharing a bit about your personal life, your aspirations, your challenges and accomplishments you will establish true relationships and lasting loyalty with those who have chosen to follow you.

I am here to help you succeed and achieve abundance in all aspects of your life!

230f7838ce3cae0635c29260bef6affc1 Effective List Building Part 7: Invest in Relationships to Explode Your List

P.S. If you haven’t already done so, subscribe to my list and allow me to build a lasting relationship with you.

P.S.S. The illustration included in this post is from my new e-book and audio package that will be published on April 30, 2010. I will be giving the first 10 copies away to my followers – more details to come.

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

Note: I am a Affiliate Marketer and it should be assumed that links provided within the content of this blog and individual blog post are affiliate links from which I may be compensated for sales made at the recommended sites. All products and service recommendations are made as a result of my personal experience with the product or service provider.

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

Today, I was working on a new product that I will be releasing shortly to help offline businesses understand the power of social media. I noted a figure that I had referenced on my sales page that just didn’t look right to me, so I thought I had better do a little more research.

The number I had referenced siting active Facebook users was a little over 200 million, I knew that was no longer correct so I went to the source and was a little blown away.

I thought I would share what I discovered with you courtesy of Facebook.

facebook founder 300x213 Facebook, Global Domination and Remarkable Statistics!

Company Figures

More than 400 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photos uploaded to the site each month
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans

facebook Users Facebook, Global Domination and Remarkable Statistics!

Average User Figures

Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 4 Pages each month
Average user is invited to 3 events per month
Average user is a member of 13 groups

Facebook International1 300x114 Facebook, Global Domination and Remarkable Statistics!

International Growth

More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application

facebook platform 300x86 Facebook, Global Domination and Remarkable Statistics!

Platform

More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 500,000 active applications currently on Facebook Platform
More than 250 applications have more than one million monthly active users
More than 80,000 websites have implemented Facebook Connect since its general availability in December 2008
More than 60 million Facebook users engage with Facebook Connect on external websites every month
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect

facebook iphone 150x150 Facebook, Global Domination and Remarkable Statistics!

Mobile

There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Source: Facebook Statistics

Clearly Facebook is a force to be respected and leveraged by every marketer with a desire to reach a global marketplace, build community, or participate in global domination… your choice!

I wish for you every blessing on your success journey!

230f7838ce3cae0635c29260bef6affc1 Facebook, Global Domination and Remarkable Statistics!

P.S. If you chose the global domination option, just be sure that you do it for the betterment of mankind!

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Viral Marketing Bootcamp Sneak Peak!

Bootcamp Viral Marketing Bootcamp Sneak Peak!

I have just created a new “7 Part Viral Marketing Bootcamp” that I am delivering by email to subscribers of my list. I have decided to post the first lesson here today and invite readers of my blog to sign up for the complete series. This is a high value series as viral marketing should be an essential component to your business business plan in 2010 and beyond.

Simply read and enjoy this first lesson and if you feel that it benefits you, click the link and the bottom of this post to receive the complete series of releases beginning on April 1, 2010 – you will received one lesson each day for 7 days.

** Note – your e-course will start with lesson one, but please be aware that it will contain a special link to download resources recommended to take action on each lesson. The lesson one resource is not included in this blog post.

In Lesson One let’s take a look at a few viral marketing methods:

The pure essence of a viable viral campaign is a willingness of those who receive your content to promote, forward, repost or bookmark your content without being provoked through an ethical bribe or other reward. However, your goal is to build your campaign in such a way that instructs the reader how to help their friends and associates by sharing the content provided. It doesn’t hurt to make it clear that your intent is to give the information way to as many people as possible.

In this lesson we are going to go over the different types of viral marketing tools (methods), so that you can become familiar with them.

Blogging: You must have a blog – period! Your blog should serve as the hub for all of your online activities including your viral marketing campaigns. You blog will serve as the launching pad for every viral marketing method taught in this course to a greater or lessor degree and is essential to your success online.

Blogs can be used to establish authority, gather subscribers, link to other online properties, attract a tribe of loyal followers and distribute all of your content including audio and video distribution.

Email: Sending targeted email messages to your list of subscribers or a purchased double opt in list is a very effective method for spreading your message to a targeted audience. The most effective method for delivering your email is through the use of an auto-responder on a regular basis. Be sure to always provide the recipient with an easy one click link to unsubscribe and only send email to those who have requested to receive the type of messages you are sending.

I recommend cultivating your subscriber list as well as your purchased list. Do not attempt to sell anything in the first couple of messages, give an item of value to them free of charge. You can offer an e-book, audio recording or access to a content rich video – strive to add value and build trust!

Newsletters: A digital newsletter is a natural extension to your initial email and blog posting efforts. Most professional auto-responder services offer newsletter templates that can be easily customized and distributed to your growing subscriber list with relative ease. The key to any good newsletter is the relevance of the content to your targeted niche. Your newsletter should be free, timely, informative and not over promotional. You should offer important updates, recommend resources, educate your readers and offer extreme value.

Mass Article Distribution: Write articles about your niche topic using keywords to target your readers, which increases the chances of having your content go viral . Be sure to develop a targeted resource or signature box including your website URL and contact information to be posted with your article. Grant  your readers with permission to re-publish and share your articles with others as long as your resource box remains with the article.

Niche Forums: Forums or chat rooms offer a very powerful platform for spreading your brand virally and developing a loyal community that will elevate your business to a entirely new level. At a minimum you should join and participate in one or two popular forums in your niche and become known as someone who adds value to the community. Be mindful of the rules that govern each forum and promote your business and resources within the established guidelines and do not post spam as this will destroy your reputation in the community.

In addition to participating in established forums, also consider adding a forum or chat room to your blog. In the beginning it may require a significant time investment on your part, but once a few active members emerge, you can reward them by making them a moderator and begin to share the work required to keep your forum going strong.

PLR E-Books: Private Label Rights or PLR can be used to create a valuable library of e-books to give away to your list. I would not recommend simply downloading a PLR product and giving it away without extensive editing and a method of capturing a maximum number of subscriber names and email addresses.

Be sure to select a title from a reputable resource that has braod appeal in your niche. You must read every word of the e-book to ensure that the content is consistent with your philosophy and intent. Be sure to edit the e-book as needed to include exclusions and additions so that the content represents you and your brand. In addition, you should add an about you page, a recommended resources page, and links leading back to your blog and other resources.

Control the delivery of your e-book by utilizing a squeeze page as your method of distribution of the e-book. This will enable you to capture the names and e-mail addresses of those interested in claiming their free copy of your e-book.

I recommend Sure Fire Wealth PLR (click the link for a free Silver Membership) as a excellent resource for quality PLR software that is easy to use.

PLR Software: There are many excellent sources for PLR software packages that you can test and then re-brand as your own. This is a great way to provide a resource with high perceived value with minimal cost and maximum return on your investment. Provide your software for free and encourage your subscribers to share the URL to your squeeze page allowing them to claim there own copy.

I recommend IM Buzz Software as a excellent resource for quality PLR software that is easy to use.

Website and Blog Templates: Design your own website or blog templates, include your own marketing information on them and give them away as free downloads or as an electronic package. Grant permission for recipients to pass them along as long as your viral banding information remains in tact.

This method allows others to utilize your content in on their website and blogs in addition to e-zines, newsletters and other distribution points which will result in the viral effect in spreading your content across the Internet.  This process can also be accelerated by utilizing a mass-submission tool to distribute your articles to numerous article directories through automation.

Niche Video Distribution: Video is hot! You Tube is now the number two search engine on the Internet and there are millions of users who watch, bookmark and share videos everyday. Regardless if you are posting videos to You Tube, sharing videos with a service like Video Forward, or posting video to your blog, video should be a central compnent to all of your viral campaigns.

Social Media Applications: One of the best methods to leverage the emergence of social media with your viral campaign is developing and promoting a flash game or other application with broad appeal.  The idea of creating a game application may seem overwhelming, a game came be created on a modest budget and can be a very effective list building tool as long as the idea is createive enough to attract a following.

This is a very advanced method and will require a financial investment for development and promotion to build momentum for your game. Once you develop a small following on one of the major social sites, you can quickly add thousands to your list. Consider a few recent examples including Mafia Wars, Farmville and others on facebook.

As we close this first lesson I want to touch on one of the main things that make starting a viral marketing campaign such a good idea. It is the simple fact that it costs a lot less to implement than traditional advertising and can be much more effective in a shorter period of time.

You will also want to keep in mind that viral marketing is just one basic components of your overall marketing plan. It should be linked with other strategies such as setting up squeeze pages to collect subscribers.

Once you incorporate viral marketing into your business plan, you will increase awareness about your business, generate fresh traffic to your websites, build a responsive and solid subscriber list and generate sales.

To subscribe to the complete course send an email with the words “Viral Bootcamp Free Memeber” in the subject line to:

viralbookcamp@aweber.com

Each day for the next 7 days you will receive a lesson that will help you learn the how you can use viral marketing to increase awareness and profits for your business.

Explore the links provided here and discover for yourself how easy it is to leverage viral marketing in your business. Once you have begun to use viral marketing come back to this post and offer your feedback by commenting here. If you found this post helpful, please be sure to bookmark it so that others can benefit as well.

I wish for you every blessing on your success journey!

230f7838ce3cae0635c29260bef6affc1 Podcast Episode #94: ThumbVu Innovative Founder John Guanzon

P.S. Here is the e-mail address again to gain access to the complete e-course: viralbookcamp@aweber.com

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Tatyana Gann Smokin Hot PR Podcast Episode #96: Tatyana Gann Smokin Hot PR

Press Release & Blogging Expert Tatyana Gann will be my guest on the Internet Business Blueprint podcast on Friday March 26, 2010 at 1:00 PM EST

Tatyana Gann is a homeschooling mom of two beautiful boys and owner of SmokinHotPR E-Zine for small business owners and solo entrepreneurs. She teaches how to create the Smokin’ hot PR with new PR 2.0 strategies to attract solid clients and partnerships for your business. Tatyana has been a professional blogger for the over 2 years. Press release maven and inspirational writer! Radio host of weekly blog radio show. Awesome pastry Chef, French Cheese and French Wine Gourmand! Holistic Health Advocate.

Tatyana will be covering 5 steps to creating a social media releases PLUS more cool content such as

1. Why you need social media release

2. Social media release and your brand

3. Social media release as a traffic generation method

4. Difference between traditional press release and social media release

5. The shift in social media and public relations

The information that we will discuss will be valuable to you regardless if you are promoting an offline business, online business, niche site or business opportunity program. I will be taking live questions from the audience and the chat room will also be open.

Here is a link to the show page:

http://www.JamesHolmesRadio.com

To learn additional PR and Article tips from Tatyana Gann visit her blog at SmokinHot PR

Join us for a lively conversation, feel free to call in with your questions, and the chat room will be open for your participation. This will be a very informative episode and will gain knowledge of a powerful tool and a system that actually works.

I am here to help you succeed!

230f7838ce3cae0635c29260bef6affc1 Podcast Episode #96: Tatyana Gann Smokin Hot PR

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Think and Grow Rich 242x300 Free Download: Napoleon Hill Think and Grow Rich

Today I was thinking about leadership and the mindset of a leader. I looked around my library in my home office and the book “Think and Grow Rich” by Napoleon Hill a truly remarkable book. I wanted to share this amazing book with my blog readers and followers, so I have prepared this post and included a download link for a free deluxe edition of the book. No opt in required, just click on the link and download your book as a PDF and enjoy!

Think and Grow Rich contains principles that have been tested over the decades and proven to yield life changing results by thousands of people around the world. It was Mr. Andrew Carnegie’s idea that the “magic formula,” which gave him his stupendous fortune should be made available to the average person. He believe that these success principles should be taught in all public schools and colleges, and expressed the opinion that if properly taught it would revolutionize the entire education system. I agree!

Here is the link: Download “Think and Grow Rich”

So, I hope you accept my gift, download your copy and place into practice the principles set-forth in this book. Think and Grow Rich is on the short list of favorite books of almost every successful person I know. Perhaps it will also be on yours.

I am here to help you succeed!

230f7838ce3cae0635c29260bef6affc1 Free Download: Napoleon Hill Think and Grow Rich

P.S. If you prefer to cut and paste the actual link to download the book to your browser, here it is:

http://www.box.net/shared/fhsb1c1p7j

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Do you publish an e-zine? An e-zine is a web-based newsletter that is more highly designed to take on the appearance of a traditional magazine and it can be a powerful tool for building a list of loyal subscribers. Unlike auto-responder campaigns, your e-zine should be published less frequently, perhaps once or twice each month and should include information on topics beyond your business. This is the perfect format to share a little about your life in order to provide your reader with a chance to get to know you better.

E-zine ad swaps involve trading advertising exposure in your e-zine in exchange for exposure in another e-zine in your niche or a closely related niche. I recommend negotiating a direct swap making this a great free option although if the other publisher has a much larger distribution list, you may be asked to either pay a small premium or perhaps allow the other publisher two issues in your e-zine in exchange of one in theirs.

I recommend setting an objective to have two ad swaps for each issue you publish and closely monitor your opt in results by using a tracking link or promoting different pages in each e-zine. Continue to advertise in the publications that convert to opt-ins or sales and move away from those that do not. If you see traffic and opt-ins peak and begin to fall off assume that you have obtained maximum penetration of this list and begin looking for a replacement.

Focus more on building your brand and delivering value than making a sale. If you write ads that demonstrate your authority in your niche and give away a high value e-book, special report or auto in exchange for a name and email address from the reader. Keep in mind, you will have plenty of time to sell after the subscriber has joined your list, which of course if your objective.

Choosing Your Ad Swap Partners

Research e-zines in your market and trade up, meaning you should seek out better known publishers with larger list than your own.

You should choose a relevant e-zines with authority in sub-categories of your niche to partner with your ad swaps. The publishers should not directly compete with you, but be in a businesses that complement yours. By being strategic you will reach a targeted audience who are already engaged in your niche and ready to buy from you.

Most e-zines are archived online which means that the reach of your ad may grow overtime long after the campaign is complete. As a result, your ad swaps will continue to deliver traffic, build your list, and produce sales with no further financial investment.

There is a psychological key here that you must fully understand. Participating in As Swaps allows you to leverage the trust that your partner has established with his or her list as you are essentially being endorsed by the publisher. From the readers perspective, if you were not a trustworthy authority, the publisher would not be willing to promote you in the e-zine or recommend you to their list.

Trust is the basis of every mutually beneficial business relationship and it is often earned over time. By seeking first to ad value to your ad swap partners and their subscribers, you will develop true loyalty and earn the right to make recommendations of products and services that a large percentage of the list will accept and from that group many will buy.

Be patient in this process but do not wait too long to convert subscribers into buyers. You are continually training your list members with every ad you place and every e-mail you send, be sure to balance out the amount of free content you provide and the monetization offers you make as you grow your list.

How do you get started? I recommend a great set of resources by Charlie Page the editor of “Ezine Traffic Formula” get it free here and the creator of the “Directory of Ezines” membership site. These are both great resources for you to use to maximize this list building strategy. The first step is to make sure that your own e-zine is up to par – Charlie’s free book will help you to accomplish that. Then use his directory to find the best quality e-zines in your niche.

Directory of Ezines Badge Effective List Building Part 6: E zine Ad Marketing and Ad Swaps

Here is the link you will need to get started:

E-zine Traffic Formula Free Offer

E-zines can really jump start your online business and they are the perfect way for marketers without a large subscriber list to place their marketing or brand message in front of thousands of qualified prospects every month.

If you decide to implement this strategy I would love to hear from you. Feel free to post your question here as a comment so that others may benefit. Likewise, once you have executed on this strategy for a couple of months, come back and let me know how it is working for you.

I am here to help you succeed!

230f7838ce3cae0635c29260bef6affc1 Podcast Episode #94: ThumbVu Innovative Founder John Guanzon

P.S. Charlie’s book normally sells for $47 and your free download is instant!

E-zine Traffic Formula Free Offer

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Sid Hale1 212x300 Podcast Episode #95: Sid Hale Creator of Rapid Action Profits Software on Viral Marketing Success

Sid Hale is the creator of Rapid Action Profits script (RAP) and has been working full-time as a marking consultant for more than 20 years and has been online  since 1995 as a marketer since 2002. Sid creates and markets tools to help Internet marketers build successful online business marketing multiple RAP sites.

Sid will be my guest on the Internet Business Blueprint podcast on Blog Talk Radio today. We will be discussing how you can use Rapid Action Profits to build your own successful online business to sell your own information products and build an army of affiliates. The creation of information products is one of the best ways to build a subscriber list through viral marketing and creating a list of loyal affiliates is among the best ways to create traffic for your websites. Rapid Action Profits will allow you to accomplish these objectives with tremendous results.

Here are the details:

Date: Friday March 5, 2010

Time: 1:00 PM EST

Where: Internet Business Blueprint Podcast:

http://www.JamesHolmesRadio.com

Join us for a lively conversation, feel free to call in with your questions, and the chat room will be open for your participation. This will be a very informative episode and will gain knowledge of a powerful tool and a system that actually works.

I am here to help you succeed!

230f7838ce3cae0635c29260bef6affc1 Podcast Episode #94: ThumbVu Innovative Founder John Guanzon

P.S. If you want to take a look at the software click here:

Rapid Action Profits Preview

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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askjamesholmes Podcast Episode #94: ThumbVu Innovative Founder John Guanzon

ThumbVu is a new and innovative manual traffic exchange that was launched in January 2010. If you are a regular reader of my blog you know that I recommend using traffic exchanges in your marketing strategy, not to sell but to market your brand and build your list.

ThumbVu is a game changer! John Guanzon and his founding partners Mike Gartner and Austin Hallock have created the most innovative traffic exchange on the Internet and have the potential to breakthrough to mainstream acceptance as a viable branding and social media marketing site.

John Guanzon will be my special guest LIVE on the “Internet Business Blueprint” podcast on Wednesday February 3, 2010 at 1:00 PM EST. I wanted to personally invite you to join us for a lively discussion of the traffic exchange profession, innovation in the social media space and where ThumbVu is heading. We will welcome your questions and comments!

Here are a few quick facts about ThumbVu:

Launch Date: January 5, 2010

Total Members: 6,300 and growing

Total Commission and Prizes Paid January: $5,000

Be sure to tune into the show and the chat room will be open for your participation.

Here is the show page: http://www.JamesHolmesRadio.com

Call In and Guest Line: 1-646-727-3058

Want to get a peek at ThumbVU? Go Here: ThumbVu Tour

I am here to help you succeed in your business!

230f7838ce3cae0635c29260bef6affc1 Podcast Episode #94: ThumbVu Innovative Founder John Guanzon

P.S. I will see if I can twist John’s arm to provide a special traffic credits deal for my podast listeners and blog readers… stay tuned!

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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Over the weekend I read an interesting post on Tech Crunch by MG Siegler a regular contributor at Tech Crunch. This post is titled “Twitter to Add Nifty Site Features that May make You Forget Third-Party Clients”  and was in response to a tweet by Alex Payne @al3x on Twitter, a Tech Crunch staff member.

TechCrunch Quote 300x215 Twitter to Introduce New Features True or False?

I personally have not used Twitter’s own interface (twitter.com) with any regularity in several months. I became a Tweet Deck (a third party application to assist with site management) user because I like the interface and found that it was far more user friendly and allowed me to better manage information, replies, and follows using Tweet Deck’s multi-column desktop application.

I have now integrating what I believe to best the best third-party application available for the Twitter user who manages multiple accounts, marketers on the site, or wants to extend their brand identity through Twitter, which is a very powerful use of the site. It is called “MarketMe Tweet” and it is phenomenal!

I have always said that the Twitter platform is the property of it’s creators and we have the privilege of utilizing the site within their terms  of service to use it any way that we see fit. Millions of uses for millions of users – free of charge.

In consideration of this fact, I am fine with Twitter making any changes they see fit and if the platform one day no longer meets my needs, I will graciously move on and be grateful for the time I spent leveraging Twitter. It has transformed many aspects of my business.

It will be interesting to see what these new features are and I am certain that the “O Auth Secure” third party application developers will create new applications based on any new features Twitter introduces. I do not see application developers fading away – unless of course Twitter wants them to do so, but again it is their site.

If you would like to see the third-party client I am switching to, you can visit the developers site here and take a brief video tour of the application: MarketMe Tweet Tour

I am here to help you succeed in your business!

230f7838ce3cae0635c29260bef6affc1 How to Build Your Subscriber List with Relative Ease

P.S. A review of @al3x Twitter stream would indicate that the cat was let out of the bag or perhaps his tweet was mis-interpreted. Oh those 140 characters!

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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ecover medium final 183x300 Effective List Building Part 5: Create a Free E Book and Give It Away

One of the primary purposes of your blog should be to collect subscriber names and email addresses to add to your list. The best way to achieve this is to consistently post great content to your blog to generate traffic and then offer a item of high value free in exchange for the subscribers opt in to your list. I like using either a free e-book, a seven part email course (delivered over 21 days), or a free video based product.

Let’s examine the options of offering an e-book in greater detail and take a look at a couple to tools to help you get up and running quickly. I am also going to show you a short cut used by many of top marketers on the Internet!

I. Free E-Books

Marketing free e-books is an effective way to build your list regardless if the content is your original work or work for which you have obtained “resell rights.” If you follow the recommendations found in this post, you will be able to create numerous viral funnels that will drive traffic to your blog and build your subscriber list by simply giving information away.

If marketed correctly your e-books will be viewed by thousands of Internet users over time making them viral. the more relevant the content is to your targeted audience the greater the opportunity for your e-books to be seen as valuable within your niche.

II. Write Your E-book Written

Be sure to select a relevant topic that your niche will respond to and create a high quality e-book. Just because it is to be given away for free, the subscriber is entitled to truly valuable content. Remember, you are making a first impression with your e-book.

Please understand, you do not have to be a Pulitzer Prize winning author to write an authoritative special report or e-book. Simply select a topic you know something about, do any additional research needed to create authoritative content, organize your material in a logical sequence, and write in a very instructional manner as you would be speaking to one person, make it personal to your reader.

If the idea of writing an e-book seems overwhelming you can employ a ghost writer or use resell rights for published work or private label rights products from a quality source.

Here is the shortcut I promised – use resell rights e-books.

III. Using Resell Rights

I have published an e-book titled “James Holmes Exposes Resell Rights Secrets,” which provides a number of tips to help you use resell rights to build and reward your list with relative ease. I highly recommend clicking on the link above, acquire a copy of the e-book by immediate download and take action.

IV. Quick Tips

1. There are few hard and fast rules when it comes to creating an e-book, you can provide a ten page special report or a one hundred page book – there are no limits to how you present your content.

2. Always deliver your e-books as a digital PDF, only offer to mail an e-book if it is part of a larger course that should also include recorded media, either MP files or DVDs. Your subscribers are looking for the immediate gratification of receiving your material as soon as they opt in – they will not want to wait for snail mail!

3. Be sure that your e-book is created to be viral by including several links to your website, blog, and other resources including affiliate links and your contact information. If the e-book is a free offer, be sure to provide “give-way rights” in the copy write section of your book.

4. Be sure to include a “subscribe” link in several places in your book so that anyone who ends up with a copy can easily join your list.

5. Do not stop with one e-book, you must continue to produce content on a regular basis, reward your current list members with new material and keep your offers for new subscribers fresh. The more content that you can produce and distribute online, the more traffic you will generate and the bigger list you will build.

V. Leverage Your E-books to Build Your Subscriber List

There are several ways that you can use your e-book to build your mailing list, pick one and master it:

1. Simply offer the complete e-book for free in return for your visitor’s name and email address.

2. Authoring an e-book helps to establish you as an expert in your field and builds your credibility.

3. Post your e-book on a variety of  niche sites and social media sites in order to maximize the number of opt ins and download your viral e-book receives.

4. Generate sales for your paid content such as e-books and courses by giving away the first two chapters of your e-book along with a special offer to buy the full e-book as a new subscriber.

5. Offer your paid content for free as limited “time sensitive offer” to create true urgency and deliver a valuable resource for free to new subscribers.

I welcome your comments or questions, so please feel free to leave a comment and if you like what you have read, be sure to re-tweet this post.

I am here to help you succeed!

230f7838ce3cae0635c29260bef6affc1 How to Build Your Subscriber List with Relative Ease

P.S. Here is a free account that allows you to re-brand vial e-books: Get Free E-Books

(c) Copyright 2008-2010 James A. Holmes. All Rights Reserved.

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James Holmes, Global Team Builder, Coach and Trainer, combining online and offline techniques to help you grow your business. To request a free 30 minute consultation contact James by phone at 303-523-9503 or email at james@AskJamesHolmes.com

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Note: If you’d like to reprint this article on your blog or in your newsletter you have permission to do so as long as the copyright information and the resource box above remains with the article.

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